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Marketing Automation Articles

The Pros and Cons of Automated Agents

The Pros and Cons of Automated Agents
Read more about the pros and cons of automated agent software and see how you can successfully implement customer service tools and automations into your communications.

Marketing Automation Software: The Basics

Marketing Automation Software: The Basics
Learn about the key functionality of marketing automation software you need for your business and how to get started with the basics.

How to Drive Innovation Through Automation

How to Drive Innovation Through Automation
Learn more about the innovative marketing automation tools and features that can help you drive your business growth.

High and Low Cost of Marketing Automation Software

High and Low Cost of Marketing Automation Software
Learn about the pricing of Marketing Automation software and compare leading LMS vendors to find one that fits your business and budget.

6 Email Marketing Best Practices

6 Email Marketing Best Practices
Learn how to get the best out of your email marketing campaigns.

Do You Need Marketing Automation, Sales Enablement, or Both?

Marketing professionals have long been charged with acquiring leads and forwarding qualified, sales-ready prospects to the sales team. However, the mission and purpose of marketing has evolved and so have the business software tools at marketing's disposal have. Marketing automation software systems which make use of l...

Marketing automation software systems also manage and automate much of the lead scoring and nurturing processes, automatically cultivating prospects and moving them further down the sales funnel until they are sales-ready. Often this is done by tracking prospects' online interaction behavior. Marketing automation syste...

Marketing Automation By The Numbers

Marketing Automation By The Numbers

The last 3 years have been formational years for marketing automation. What used to be a question in the mind of most marketers is now a must. While adoption rates are still low, the projected increase, user understanding and additional vendors flooding this space are evidence that marketing automation is on the rise. ...

The Real Cost of Social Media

The Real Cost of Social Media

Many companies may be fooled by the free cost to open a social media account, failing to consider the expenses that go into running a social media campaign. What is the real cost of social media? Do the benefits really outweigh the costs?

The ‘Time-Value’ White Paper Lead Generation Conundrum

So what can a solution vendor do to quickly establish the level of value that will generate high quality leads?

They must make every FIRST IMPRESSION count with their prospects! That means the following white paper attributes must achieve a greater significance in quickly establishing a positive ‘value-oriented' first impression with a prospective customer, including:

Why Many B2B White Papers Fail to Achieve their Lead-Generation Goals

The simple answer: Poor first impressions.

Most of today's time- and attention-challenged business executives have precious little time to review large amounts of content. To these readers, little things often determine whether they download a white paper, and how they view the vendors behind the white papers they do download.

How Well Do You Know Your Buyer's Story?

How Well Do You Know Your Buyer's Story?
You may have a buyer strategy in place, but do you really know each buyer as extensively as you should? This article explores further.

Raising your Social Intelligence Quotient (SIQ): 5 Key Business Indicators

In today's world, the word media is no longer proprietary to the conglomerate of the news and press. With the multi-flexed, multi-faceted growth of social media sites richer in content and live-usability, the phrase ‘keep in touch' seems to have advanced too fast and too soon to ‘get connected' on LinkedIn,...

1. Business social is the new (intelligent) Business Model. The new 'Business as usual' is the 'Business social'. This is the new baseline of 'Business Modeling' that's gaining speed AND AN OPEN SOURCE APPROACH SPEEDS THIS UP TO GO MAINSTREAM! This greatly simplifies, standardizes, and seamlessly seeps the end-to-end p...

Integrating Video Into Your Content Marketing Mix

Learn how video can enhance your content marketing efforts and improve your reach with customers in new mediums.