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Small-business owners, when was the last time you took a vacation? If you scoff at the very thought, if even the idea of setting your phone on silent to spend the day with your family for a holiday makes you anxious, this list is for you. You don’t have to live and breathe your business 24/7/365… with the right approach.

Online, social networks have quickly amassed rabid users of their convenient, enjoyable platforms delivering social networking and entertainment. However, social media continues to evolve rapidly and, apart from its social connectivity roots, has recently transformed into a digital marketing force with great potential to connect with consumers in a more personal and impactful way.

As the digital marketing field matures, new tools and new strategies are constantly emerging. Social media is more important than ever for online marketing, and your social media marketing strategy should be as streamlined and efficient as possible to keep up with the Joneses.

Of course, there are more digital marketing solutions, from agencies to analytics, available than ever before. We’re not going to talk agencies today. We’re going to talk about the tools you can put to work for your company to up your online marketing oomph.

Automating your business processes can have a substantial, positive impact on your company’s productivity and profits. The time you save with fewer manual systems can help your company scale much more quickly, but only if you’re timing is right for making the switch to automated business software and services.

Interactive Voice Response (IVR) systems are rapidly gaining popularity among businesses who service customers through a call center or contact center environment. An IVR system can be easily integrated with your call center software and other business applications to streamline your operations and help boost your customer satisfaction levels with automated agents.

Social media marketing isn’t just the future—it’s an important part of successfully representing your organization now. Social media marketing is a vital element when it comes to building your brand, communicating your organization’s purpose and mission, and improving CRM (customer relationship management).

Social media marketing is still evolving. There’s no such thing as a rut when it comes to marketing on social media… which has a lot of marketers scrambling to figure out what trends are peaking and trying to anticipate which are about to pop.

Marketing success depends upon many factors, but no matter how appealing a campaign may be conceptually, it must be efficient or be at risk of failure. Marketing automation software can increase your marketing strategy’s efficiency significantly, and make it more cost effective in the process.

While many marketing experts understand this, the use of automated marketing software remains fairly low, due to business owners’ unfamiliarity with products and the benefits and advantages they offer.

Just a few decades ago, consumers and companies alike were focusing on hardware: which new phone, which brand of computer, which car would be the best? But that’s not necessarily the case today, in large part simply because the exponential advances in hardware capabilities that helped to make the information age and the digital revolution possible are beginning to plateau, at least in terms of quantifiable returns on investment.

Marketing automation is no longer the new kid on the block when it comes to helping your company maintain a competitive edge. If you intend on keeping that edge honed, you’re probably already dabbling in marketing automation software solutions, or you should be.

As marketing tactics, technology, and search algorithms change, business software must also evolve to keep pace with industry trends and offer the very best marketing tools and features you need and expect for your business.

While these changes can bring expanded growth opportunities for your business, you need to manage your time and resources effectively to see the most profit from your marketing endeavors. In 2017, the focus of successful marketing will involve a more personalized approach to converting leads and managing your customer experience.

You’ve probably heard that email marketing is dying or dead—but that’s wrong. Objectively wrong, and recent stats prove it:

Data is an important building block of any business. No matter the industry you’re in or the size of your business, you inevitably rely on many different types of data to help you understand how your company is performing, recognize how you can constantly improve aspects of your business, and make informed decisions much more quickly about your future.

It’s no secret that technology has moved at a breakneck pace for the past several decades. That’s rung as true for the marketing sector as for any other—if not more true. Marketing automation, social media, and the mobile revolution: all of these have combined to make updating your marketing software something that you absolutely must stay atop. Still, you want to be sure that you’re making upgrades that are worth it.

Marketing automation isn’t the wave of the future—it’s a current necessity for any business that intends to maintain or hone its competitive edge. Why is marketing automation software so important in today’s marketplace? There are a few reasons, but two of them stand out.

A: Thank you for your question! As the startup company you work for grows and develops more complex content needs, you are absolutely correct to begin considering implementing a top performing Content Management System (CMS).

Integrating a CMS can help your company organize, store, and share key content necessary to meet all your business goals and marketing initiatives. This powerful system is also capable of streamlining the process of regularly producing and scheduling content pieces, which will help free up valuable time within your teams that can be dedicated in other areas geared toward growth. In a startup, every individual plays a key role in the success of the company, so increased efficiency and time-savings are particularly important in order to continue your efforts to scale in size and impact.

A: Your instincts are absolutely correct in looking to make social media a central focus in your marketing efforts. However, as you’ve encountered, it can be difficult to articulate the immense opportunity and value that is packed into social media channels when you are trying to obtain approval and budget to pursue social media marketing for your company.