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Marketing Automation Articles

The Pros and Cons of Automated Agents

The Pros and Cons of Automated Agents

Automating your business processes can have a substantial, positive impact on your company’s productivity and profits. The time you save with fewer manual systems can help your company scale much more quickly, but only if you’re timing is right for making the switch to automated business software and ser...

Interactive Voice Response (IVR) systems are rapidly gaining popularity among businesses who service customers through a call center or contact center environment. An IVR system can be easily integrated with your call center software and other business applications to streamline your operations and help boost your c...

Marketing Automation Software: The Basics

Marketing Automation Software: The Basics

Marketing success depends upon many factors, but no matter how appealing a campaign may be conceptually, it must be efficient or be at risk of failure. Marketing automation software can increase your marketing strategy’s efficiency significantly, and make it more cost effective in the process.

While many marketing experts understand this, the use of automated marketing software remains fairly low, due to business owners’ unfamiliarity with products and the benefits and advantages they offer.

How to Drive Innovation Through Automation

How to Drive Innovation Through Automation

Just a few decades ago, consumers and companies alike were focusing on hardware: which new phone, which brand of computer, which car would be the best? But that’s not necessarily the case today, in large part simply because the exponential advances in hardware capabilities that helped to make the information a...

We have the storage, the speed, and the networks to accomplish our goals. But innovation doesn’t sleep. If it’s not the hardware that’s fueling it today, what is it? The answer is software. This is a particularly noticeable phenomenon in marketing, right now. It’s no longer about what print a...

High and Low Cost of Marketing Automation Software

High and Low Cost of Marketing Automation Software

Marketing automation is no longer the new kid on the block when it comes to helping your company maintain a competitive edge. If you intend on keeping that edge honed, you’re probably already dabbling in marketing automation software solutions, or you should be.

Marketing software solutions vary from vendor to vendor in many significant ways:

6 Email Marketing Best Practices

6 Email Marketing Best Practices

You’ve probably heard that email marketing is dying or dead—but that’s wrong. Objectively wrong, and recent stats prove it:

So, how should your company be taking advantage of email marketing’s present effectiveness and bright future? Here are some of our tried and true email marketing best practices.

3 Warning Signs Your Marketing Software is Out of Date

3 Warning Signs Your Marketing Software is Out of Date

It’s no secret that technology has moved at a breakneck pace for the past several decades. That’s rung as true for the marketing sector as for any other—if not more true. Marketing automation, social media, and the mobile revolution: all of these have combined to make updating your marketing softwa...

That’s especially true when you’re switching software or paying for an upgrade, redeploying software, or otherwise incurring costs (whether directly financially or otherwise). We always recommend keeping whatever software you have up to date, of course. When you’re considering whether or not it&rsq...

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