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Marketing Automation Articles
The Pros and Cons of Automated Agents
Marketing Automation Software: The Basics
How to Drive Innovation Through Automation
High and Low Cost of Marketing Automation Software
6 Email Marketing Best Practices
3 Warning Signs Your Marketing Software is Out of Date
5 Ways That Marketing Automation Directly Helps Sales
Do You Need Marketing Automation, Sales Enablement, or Both?
Marketing professionals have long been charged with acquiring leads and forwarding qualified, sales-ready prospects to the sales team. However, the mission and purpose of marketing has evolved and so have the business software tools at marketing's disposal have. Marketing automation software systems which make use of l...
Marketing automation software systems also manage and automate much of the lead scoring and nurturing processes, automatically cultivating prospects and moving them further down the sales funnel until they are sales-ready. Often this is done by tracking prospects' online interaction behavior. Marketing automation syste...
Marketing Automation By The Numbers
The last 3 years have been formational years for marketing automation. What used to be a question in the mind of most marketers is now a must. While adoption rates are still low, the projected increase, user understanding and additional vendors flooding this space are evidence that marketing automation is on the rise. ...
The Real Cost of Social Media
Many companies may be fooled by the free cost to open a social media account, failing to consider the expenses that go into running a social media campaign. What is the real cost of social media? Do the benefits really outweigh the costs?
The ‘Time-Value’ White Paper Lead Generation Conundrum
So what can a solution vendor do to quickly establish the level of value that will generate high quality leads?
They must make every FIRST IMPRESSION count with their prospects! That means the following white paper attributes must achieve a greater significance in quickly establishing a positive ‘value-oriented' first impression with a prospective customer, including:
Why Many B2B White Papers Fail to Achieve their Lead-Generation Goals
The simple answer: Poor first impressions.
Most of today's time- and attention-challenged business executives have precious little time to review large amounts of content. To these readers, little things often determine whether they download a white paper, and how they view the vendors behind the white papers they do download.
Is there an ROI from Social Media Marketing?
How Well Do You Know Your Buyer's Story?
Raising your Social Intelligence Quotient (SIQ): 5 Key Business Indicators
In today's world, the word media is no longer proprietary to the conglomerate of the news and press. With the multi-flexed, multi-faceted growth of social media sites richer in content and live-usability, the phrase ‘keep in touch' seems to have advanced too fast and too soon to ‘get connected' on LinkedIn,...
1. Business social is the new (intelligent) Business Model. The new 'Business as usual' is the 'Business social'. This is the new baseline of 'Business Modeling' that's gaining speed AND AN OPEN SOURCE APPROACH SPEEDS THIS UP TO GO MAINSTREAM! This greatly simplifies, standardizes, and seamlessly seeps the end-to-end p...