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Traditional CRM v. Social CRM: Is There a Difference?

Traditional CRM was defined as a strategy and philosophy that was based on how to manage customers using tools, processe...

An Better Way To Research & Define Your Target Market

It doesn't take half a million dollars and an expert research agency to get good data these days. That's one of the beau...

CRM Tools for Every Business Need

Finding a CRM system that functions within your company's operations can help you generate more effective results from customer interactions.

17 Ways to Build Customer Loyalty

Cementing communication between consumers and your company's employees can result in better processes and bigger profits.

How Effective is Your Hosted-CRM Provider?

Monitor your vendor's performance with these critical criteria.

Is Your CRM ‘Sales-Enabled’?

Think that CRM is only meant for logging in inquiries made by customers? Thanks to AI, software integration and a host of other new-age advancements - it's more than just that!

Signs you need a New CRM Solution

Telltale signs that a CRM solution is needed, whether it should be upgraded or replaced.

Lead Nurturing Beyond Marketing

Marketers are making great strides in developing their marketing campaigns to include email-based lead nurturing compone...

Hidden Costs when Purchasing a CRM Solution

Describes some of the hidden costs that should be considered before making a CRM purchase.

Customer Experience Strategy: 4 Overlooked Competencies

1) Share a Consistent & Vivid Image of Target Customers

Want to Maximize the ROI on Your CRM Investment? Include User Adoption in the Business Case!

One major cause for this is that most business cases assume 100% user adoption and ignore the impact low levels of adopt...

Grow Your Business With Social Media

Social media can be leveraged in so many different ways to enhance the success of your business. When it comes to social...

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