Televerified content syndication is a lead generation method that involves sharing content with potential leads and verifying their interest in the content through a phone call or other direct communication. This approach has gained popularity in recent years due to its ability to generate high-quality leads and drive conversions. This article will explore the top five reasons why televerified content syndication converts best.
Quality of Leads
One of the key advantages of televerified content syndication is the quality of leads it generates using buyer intent as a signal. When potential leads download content such as whitepapers or e-books, they are typically required to provide their contact information. However, they may be genuinely interested in the content or in the products or services being offered.
By following up with a phone call or other direct communication, televerified content syndication allows marketers to confirm that the lead is genuinely interested in the content and genuinely needs the product or service offered. This helps to ensure that the leads generated through televerified content syndication are higher quality than those generated through other methods and create a solution if you are not getting high quality leads through your other lead gen efforts.
According to a study by DemandGen Report, 67% of B2B buyers rely more on content to research and make purchase decisions than they did a year ago. However, simply providing content does not guarantee high-quality leads. Televerified content syndication confirms a lead's interest and needs for the product or service, resulting in a 30% higher lead-to-opportunity conversion rate, according to a study by SalesStaff.
Another advantage of televerified content syndication is the level of personalization it provides. By engaging with potential leads through a phone call or other direct communication, marketers can gather more information about the lead's needs, pain points, and interests. This information can then be used to tailor the marketing lingo and messaging and provide a more personalized experience for the lead. This, in turn, can help to build trust and increase the likelihood of conversion.
A study by Evergage found that 96% of marketers believe personalization helps advance customer relationships.
By gathering information about the lead's needs and interests through direct communication, televerified content syndication allows personalization. This may be the difference between MQLs vs HQLs for your business.
In fact, according to a study by Experian, personalized emails have a 29% higher open rate and 41% higher click-through rate than non-personalized emails.
Higher Engagement Rates
Televerified content syndication also generates higher engagement rates than other lead generation forms. By following up with potential leads directly, marketers can establish a more personal connection with the lead and demonstrate that they are genuinely interested in their needs and concerns. This can help to build trust and establish a stronger relationship with the lead in outbound lead generation strategies. Additionally, because the leads generated through televerified content syndication are of a higher quality, they are more likely to engage with the marketing message and take the desired action, such as purchasing or scheduling a consultation.
Televerified content syndication generates higher engagement rates due to the direct communication involved.
A study by HubSpot found that personalized emails have a 6.2% higher open rate and 152% higher click-through rate than non-personalized emails. Additionally, leads generated through content syndication have a 38% higher open rate and 30% higher click-through rate than other types of email campaigns, according to a study by Madison Logic.
Despite its many advantages, televerified content syndication can be a cost-effective lead generation form. While the cost per lead may be higher than other forms of lead generation, such as social media advertising or email marketing, the lead quality is typically much higher. This means that the cost per conversion is often lower, making televerified content syndication a cost-effective choice for businesses looking to generate high-quality leads and drive conversions.
Although the cost per lead may be higher compared to other forms of lead generation, televerified content syndication is still a cost-effective option due to the high quality of leads generated to reduce wasted spend on B2B marketing efforts.
According to a study by Marketo, nurtured leads have a 20% increase in sales opportunities compared to non-nurtured leads. Additionally, a study by DemandGen Report found that content syndication generates a 14% higher ROI compared to other forms of demand generation.
Finally, televerified content syndication is a scalable form of lead generation that can be easily integrated into a wider marketing strategy. By leveraging the power of automation and technology, marketers can easily manage large volumes of leads and ensure that each lead is contacted promptly and effectively. This makes televerified content syndication ideal for businesses of all sizes, from small startups to large enterprises.
Televerified content syndication can be scaled easily through automation and technology, making it an ideal choice for businesses of all sizes.
A study by HubSpot found that businesses that automate lead management see a 10% or greater increase in revenue within 6-9 months. Additionally, a study by Act-On found that businesses using marketing automation software see a 77% increase in conversion rates.
Televerified content syndication is an effective form of lead generation that can help businesses to generate high-quality leads and drive conversions. By following up with potential leads through a phone call or other direct communication, marketers can confirm the lead's interest in the content and provide a more personalized experience.
This, in turn, can help to build trust, increase engagement rates, and drive conversions. Additionally, televerified content syndication is a cost-effective and scalable form of lead generation that can be easily integrated into a wider marketing strategy. For businesses looking to generate high-quality leads and drive conversions, televerified content syndication is a highly recommended approach.