22 reviews
WH Score

Ortto Overview

What is Ortto?

Ortto (formerly Autopilot) is a marketing automation software that enables businesses to automate, personalize, and scale their marketing efforts. It provides a robust set of tools for businesses to create, manage, and measure campaigns that drive growth and engagement with their customers. With Ortto, businesses can design and execute marketing campaigns across various channels, including email, SMS, push notifications, and more.

What is Ortto Used For?

Ortto automates repetitive and time-consuming marketing tasks, allowing businesses to focus on more strategic tasks. Some of the key use cases for Ortto include:

  • Lead nurturing and scoring
  • Customer segmentation and personalization
  • Cross-channel campaign management
  • Event-triggered automation
  • Customer journey mapping
  • Reporting and analytics

What are the Most Important Ortto Features?

Ortto offers comprehensive features that help businesses automate, personalize, and scale their marketing efforts. Some of the most essential Ortto features include:

  • Drag-and-drop visual journey builder
  • Segmentation and personalization
  • Multi-channel campaign management
  • Real-time reporting and analytics
  • Integrations with popular tools and platforms
  • A/B testing and optimization

What are the Top Ortto Benefits?

Ortto offers numerous benefits for businesses looking to automate and optimize their marketing efforts. Top benefits include:

  • Increased efficiency and productivity
  • Improved customer engagement and loyalty
  • Increased ROI on marketing efforts
  • Greater accuracy and consistency in marketing campaigns
  • The ability to scale marketing efforts quickly and easily

What are the Main Ortto Competitive Differentiators?

Ortto differentiates itself from its competitors by offering a unique combination of powerful features, ease of use, and affordability. Some of the main Ortto competitive differentiators include:

  • Seamless integration with popular tools and platforms
  • Affordable pricing for businesses of all sizes
  • A commitment to customer success and support
  • A strong focus on innovation and continuous improvement


Ortto Recent Reviews

Reviewed on 14 May 2024

Streamlined UI and Marketing Automation Benefits

The standout feature of Ortto, in my opinion, is its intuitive user interface, making navigation and campaign management a breeze. However, as an SEO professional, I yearn for more tailored features catering specifically to SEO tasks. For those exploring Ortto, it's crucial to pinpoint the features aligning with your marketing objectives. Personally, Ortto has streamlined my marketing automation processes, resolving various challenges and enhancing efficiency significantly.

  • User-friendly interface, Tailored marketing automation features.
  • Lacks SEO-specific features.

Reviewed on 18 December 2023

Navigating the Landscape of Marketing Automation

The ease of creating campaigns and gaining insights into the campaign's trajectory makes this solution an excellent choice, especially for beginners.

  • User-friendly campaign creation.
  • Integrations, especially triggering actions based on website or CRM interactions, posed challenges
  • It's worth checking if there have been updates in this regard.

Ortto Pricing

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Ortto Pricing Details

Ortto Key Features

Customer Management

  • Customer Profiling
  • Customer Lifecycle Management
  • Product Tour/Demo
  • Account Management

Reporting & Analytics

  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Activity Log
  • Case Studies
  • Behavioral Analytics
  • Engagement Analytics
  • Lead Scoring
  • Audience Analytics
  • User Tracking

Supported Channels

  • Chat/IM
  • SMS
  • Email
Ortto Features Details

Ortto Media

Ortto Videos

Ortto Wheelhouse Score

What is this?

The Average Wheelhouse score for the Marketing Automation category is 8

Ortto User Scores

  • Ease of Use
  • Meets Requirements
  • Learning Curve
  • Setup & Support
  • Quality of Support
  • Ease of Admin

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