Marketo Engage
Marketo Engage
84 reviews
WH Score

Marketo Engage Overview

What is Marketo Engage?

Marketo is a cloud-based marketing automation platform designed to help B2B and B2C businesses streamline their marketing efforts and drive revenue growth. It provides a comprehensive set of tools to plan, execute, and measure campaigns across multiple channels, including email, social media, mobile, web, and more.

What is Marketo Used For?

Marketo is used by marketers to automate and streamline their marketing processes, including lead management, lead scoring, lead nurturing, and more. It enables businesses to better understand their customers and target them with personalized communications and experiences that drive engagement and conversion. Marketo also helps marketers measure and optimize the results of their campaigns to drive better business outcomes.

What are the Most Important Marketo Features?

The most important and popular Marketo features include the following:

Lead Management

Marketo’s lead management features help businesses capture, store, and manage leads, as well as track their engagement and behavior.

Marketing Automation

Marketo’s marketing automation features enable businesses to streamline and automate their marketing processes, including lead nurturing, email marketing, and more.

Lead Scoring

Marketo’s lead scoring features allow businesses to score and prioritize leads based on their engagement and behavior, so that the right leads are sent to sales at the right time.

Multi-Channel Campaign

Marketo’s multi-channel campaign capabilities enable businesses to reach their target audiences across multiple channels, including email, social media, mobile, web, and more.


Marketo provides real-time analytics and reporting, so businesses can measure and optimize their marketing efforts and make data-driven decisions.

What are the Top Marketo Benefits?

The top benefits of Marketo include:

Increased Efficiency

Marketo automates and streamlines many manual marketing processes, freeing up marketers’ time to focus on high-value activities.

Improved Lead Management

Marketo’s lead management features help businesses better understand and target their leads, resulting in higher conversion rates and faster time to close.

Increased Personalization

Marketo’s marketing automation capabilities enable businesses to deliver more personalized communications and experiences to their customers, resulting in higher engagement and conversion.

Improved Analytics

Marketo provides real-time analytics and reporting, so businesses can make data-driven decisions and measure the results of their marketing efforts.

What are the Main Marketo Competitive Differentiators?

Some of the critical ways that Marketo stands out from its competitors include:

Comprehensive Marketing Automation

Marketo provides a complete set of marketing automation tools that cover the entire marketing process, from lead management to campaign optimization.


Marketo integrates with a wide range of other marketing and sales technologies, enabling businesses to work more efficiently and effectively.


Marketo is designed to scale with businesses as they grow, so businesses can use it for many years without outgrowing its capabilities.


Marketo is designed to be user-friendly, so even non-technical marketers can use it without difficulty.

Marketo is a powerful marketing automation platform that helps businesses streamline and automate their marketing efforts, drive revenue growth, and improve their marketing ROI. With its comprehensive set of features, integration capabilities, scalability, and user-friendliness, Marketo is a top choice for businesses looking to improve their marketing performance.

Marketo Engage Awards

All Years
Marketo Engage - Editors Choice 2024


Marketo Engage Recent Reviews

Reviewed on 25 October 2023

Robust Marketing Tool

For us, Marketo has been instrumental in executing email campaigns and efficiently managing lead routing. We're highly satisfied with its performance, and we anticipate our utilization of Marketo will only continue to grow.

  • Ideal for email campaigns and lead routing
  • Supports continuous expansion of marketing efforts.
  • Learning curve can be steep.

Reviewed on 4 April 2023

Good but problem with the scaling

Before using Marketo, the user's team had zero intelligence on prospects, and had to do research in an old-fashioned way. With Marketo, they were able to gain valuable insights and profiling of accounts, as well as analytics, which allowed their sales/outreach team to create a greater impact.

  • Accounts Insights & Profiling is really good.
  • Not very helpful for scaling marketing.

Marketo Engage Pricing

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Marketo Engage Pricing Details

Marketo Engage Key Features

Customer Management
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
Event Management
  • Virtual Event Planning
Reporting & Analytics
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
Marketo Engage Features Details

Marketo Engage Media


Marketo Engage Wheelhouse Score

What is this?

The Average Wheelhouse score for the Marketing Automation category is 8

Marketo Engage Scores

  • Ease of Use
  • Meets Requirements
  • Learning Curve
  • Setup & Support
  • Quality of Support
  • Ease of Admin

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