A virtual event using the best video conferencing software is a gathering of people with similar interests, primarily conducted online. The virtual event industry is finding newer techniques and platforms that offer a range of useful features to enable the participants of a virtual event to learn, interact, and discuss their interests in a virtual environment.
A virtual event may range from conference calls with a few attendees to a live broadcast with millions of participants. Clarity regarding the business goals and values ensures the success of a virtual event. Here we will discuss the best virtual event types for small businesses, the best practices for conducting a successful virtual event, and how video conferencing software can support a virtual event.
What is a Virtual Event?
More and more people are making the switch to virtual networking. A virtual event serves as a platform for networking and learning for brands, participants, and presenters. Sufficient promotional efforts are required to make any virtual event succeed. Who would have seen the concept of a virtual event become a staple in the corporate sector?
That said, a virtual event is an excellent platform for sharing ideas, learning, and networking virtually. An increasing number of organizations seek to conduct awareness programs, compliance training sessions, and online seminars for their employees virtually. Virtual events build employee engagement and also give companies the tools they need to conduct external presentations, webinars, or events with customer and clients as well.
What are the Best Virtual Event Types for Remote Companies?
As it is becoming increasingly popular to conduct seminars, awareness programs, and compliance training sessions for employees as virtual events, many organizations have reported an improvement in the number of attendees. The best virtual event platform for enterprises will have more robust tools and features for large scale events, but small companies or remote operations can also benefit from virtual events.
Some of the best virtual event types for small companies are found to be:
Virtual Onboarding Fairs
Small companies require robust onboarding programs to make the right hirings without physical human interaction. Virtual Onboarding Fairs enable small companies to do just that and boost their productivity by training newly hired team members via rich interactive tools.
Online Training Sessions
Small companies periodically need to train their employees to keep them on board with evolving policies, trends, and techniques. Only through a virtual event is it possible to conduct online training sessions that ensure the employees can conveniently interact, learn, and collaborate. These virtual training sessions also enable the proper evaluation of the trainees’ understanding of the activities so that instructors can proceed accordingly.
Virtual conferences allow attendees to obtain opportunities to access informative events remotely. In such a virtual event, everything from panels to keynotes and breakouts to networking events is conducted online. Some virtual conferences may incorporate more than one stream, and such a conference is called a ‘multitrack virtual event.’
Town Halls and Live Webcasts
Live webcasts and town halls enable small companies to build and maintain professional connections, as they are focused on nurturing the company culture. A virtual event aligns and updates the staff regarding the latest proceedings and changes in workflows. Through live streaming and on-demand video clips shared in real-time, attendees enjoy networking, and their privacy is maintained by only allowing limited access.
Webinars generally work as video meetings in real-time, with the interaction of participants limited to submitting questions for a Q&A session at the end of the webinar and responding to polls. On-demand webinars offer a more passive experience, but some small companies can use that well.
Virtual Event Best Practices for Remote Companies
Whether you are a novice at organizing a virtual event or a seasoned organizer, it is always a good idea to learn from the pros and incorporate the best practices in your event. Here are some fantastic tips and best practices to have you prepped and ready for a successful virtual event:
- Double-check your technology and equipment ahead of the event.
- Carefully choose the virtual meeting platform for your event.
- Reach out to influencers ahead of your event to generate good leads.
- Ensure that you have a technical support staff ready in case of need.
- Prepare an agenda.
- Don’t forget to add the human element to your virtual event.
- Do not overdose on content.
- Have enough catchy one-liners and interactive activities to keep your audience engaged.
- Select the right speakers.
- Bring value to the event.
How the Best Video Conferencing Software Supports a Business Virtual Event
Video conferencing software can significantly support a virtual business event by providing a cost-saving solution that does not lack quality and functionality. Virtual conferencing software promotes and enhances communication and collaboration among stakeholders and participants. Comparing the best video conferencing software will ensure you choose virtual event software to support greater efficiency and improved productivity. It is also easier to maintain consistent and accurate records of the proceedings.
While video conferencing systems can enable and facilitate a virtual event, they should not be relied upon solely. This is because of the lack of networking element among participants. However, depending on the nature of an event, if a video conferencing system seems like the best choice, make sure to check it for these features:
Since your chosen virtual events platform will be the primary touchpoint for your participants, it needs to be simple to navigate with a user-friendly interface to ensure a seamless experience. It should encourage your attendees to the network by including collaborative or conversational features.
The platform must offer the right features that make it accessible to a diverse audience. These features could be multi-lingual support, closed captioning, etc. In a virtual event, monetization is vital but complex, so a system that supports sponsors is handy.
The platform should be customizable so that you can modify it appropriately to represent your brand and provide an experience tailored only for your attendees. In a virtual event, the likelihood of technical issues is always on the higher side. Ensure that your chosen platform offers a good support team for technical assistance if and when needed.
Comparing the best video conferencing software for virtual events can help you identify the features and pricing that will work best for your team goals. Reading video conferencing software reviews can also be informative for choosing features fit for your remote company meetings or events.