The function highlighted in a brand manager job description is to ensure that the company's products and services are aligned with the interests of the current or potential customers. It is in the brand manager’s job description to keep track of ever-changing market trends and the movements of competitive companies. Explore how the best HR software can help you with your recruitment needs.
What is a Brand Manager?
The brand manager job description calls for a professional who oversees any company's business strategy. Whenever you start a new brand, ensuring the quality of your product might not be the only thing that’ll help you stand out in the business competition. To do that, you need a good brand image, and this image can be created with effective brand management strategies and techniques. This intricate task is undertaken in the brand manager job description.
The wide range of business functions that are expected in a brand manager job description:
- Communication channels
- Online and offline promotions
- Product development
- Market research
These functions are included in the brand manager job description
What Does a Brand Manager Do daily?
As said earlier, a brand manager job description expects to improve the brand's image in the eyes of its current or potential buyers. In the brand manager job description, a brand manager analyzes the brand management position after product development in the business market and strives to improve that position.
The daily activities of a brand manager usually mentioned in the brand manager job descriptions are:
- Plan and execute
What Are the Responsibilities of a Brand Manager?
Some of the responsibilities in the brand manager job description are
- Establishing good relationships with the stakeholder of the company
- Communicating constructively with the marketing team to align the image of the brand
- Conducting market research and monitoring market trends
- Managing budgets
- Supporting any or all branding efforts
- Analyzing the position of the brand and the perception of the customers toward it
- Shaping the mission and vision of a brand to maintain a cheerful brand face.
- Constructing innovation strategies
- Keeping track of the product distribution and the responses of the customers
- Reporting the execution of marketing campaigns and assessing ROI and KPIs
- Creating a team that takes initiative in the brand manager job description.
- Observing the marketing and advertising activities within the company.
Above mentioned are some of the commonly found responsibilities in a brand manager job description
What Are the Tools Used In the Brand Manager Job Description?
The tools that a brand manager uses which can be added to a brand manager job description include:
- Sprinklr, Hootsuite, and Sprout – for monitoring social media integrated with a CRM
- Meltwater, Cision, and Muckrack – for management of media relationships
- Salesforce, Zoho, and Hubspot – for CRM (Customer Relationship Management)
- Tableau, Datawrapper, and Google Charts – for data visualization
It is handy to learn these skills for the candidates applying as brand managers because they are an integral part of the brand manager job description.
What Skills Do You Need to be a Brand Manager?
A brand manager job description includes the following skillset to increase their worth, hence increasing the significance of their brand:
Brand Awareness in The Brand Manager Job Description
The brand manager must have a firm grasp of branding and marketing concepts. Everything in branding processes is included in the brand manager job description. Besides that, knowledge of the latest trends would give the brand manager leverage. In this way, the profile of the brand manager’s job description would be polished.
Management of Customer Relations in the Brand Manager Job Description
In any marketing or advertising technique, maintaining a positive relationship with the customer is the topmost priority of any business. If the brand manager has communication skills and knows how to persuade the customers, s/he will successfully fit the brand manager job description. This is the point where knowledge of psychology comes in handy.
Analytics in the Brand Manager Job Description
Analytics is all about data management. It is in the brand manager’s job description to have finesse in analysis, as most of the branding process deal with data management. The analytical insight of the brand manager will give him an advantage over the rest of the competitive business market. Because t is with the help of analytics that detailed reports on the customers and the business market can be created.
Soft Skills in the Brand Manager Job Description
A good brand manager is a master of soft skills. He must possess creative thinking abilities, strong oral and written communication, good presentation skills, innovation, and a deep understanding of the art of persuasion. He should also have the eye to spot talent. Extra attention to detail would also go a long way in the brand manager job description.
Product and Budget Management in the Brand Manager Job Description
Besides all, a brand manager knows how to manage the product and make it attractive to the customers. He is aware of the various marketing and advertising strategies and aims at presenting the product in an eye-catchy way. He is also mindful of the budget spent on each product and the overall branding process. By doing that, the brand manager’s job description's value increases by encouraging the brand's growth.
Work Under Pressure in the Brand Manager Job Description
A brand manager must also be able to work under pressure. Because his work is sensitive and requires a lot of patience and hard work, he should have the capacity to function under stress. This will help him with the brand manager job description greatly.
Training and Education in the Brand Manager Job Description
Training and education are essential skills in a brand manager job description. A brand manager should be well-educated in his field and possess the quality to teach and train new employees. With good communication skills, he would not have much difficulty educating the rest of his team and conveying his goal to them. This important aspect in a brand manager job description will create a sense of harmony in the company and increase the quality of the workplace environment.
What Is the Difference Between a Brand Manager and a Marketing Manager?
The difference between a brand manager and a marketing manager is relatively self-explanatory. This difference is also reflected in the brand manager job description and marketing manager job description.
In a brand manager job description, the brand manager is responsible for creating the brand and managing the branding processes like analyzing the customers' behavior and presenting the brand by the customer’s needs. On the other hand, the brand manager job description differs from that of a marketing manager, which includes managing the marketing campaigns that promote the brand and engage the customers.
Although they may overlap, they have a special place in a company based on their responsibilities. Brand management is the blueprint, and marketing is how the brand strategies are implemented. It is crucial for HR to design the brand manager job description keeping in mind the roles and responsibilities of a brand manager. You can use the best HR software to curate job descriptions such as a brand manager job description.