What is CRM Monday?

Customer Relationship Management (CRM) software offers unified tools for staying on top of all customers related data in one solution. A CRM solution is able to automatically capture customer data without laborious and erroneous manual input. CRM Monday software is instrumental in lead conversion and customer retention. 

CRM Monday systems can help improve all departments of your business, from marketing and sales to customer experience and support with a centralized view of customer data. With access to customer interaction data, you can strive to provide a frictionless CX strategy when it comes to after-sales care and continue to nurture a positive relationship between the customers and your business.  

Following are some of the unique features of a CRM Monday solution that could benefit your business: 

• User-friendly UI and Dashboards
• Contact Management
• Calendar Integration and Management
• Tracking all customer interactions
• Task Management
• Email Integration with CRM Monday
• Social CRM Monday Integration
• Lead Management
• Sales Pipelines
• Lead Scoring, tracking, and lead nurturing
• Workflows and Automation Tools
• Analytics and Reporting
• Document Storage
• Mobile apps

Data collection and management are important components of any business, and CRM Monday solutions are vital to keeping an updated catalog of customer information and data. Your CRM Monday holds data that can help you predict trends and catch issues before they impact your company before it is too late. The end goal of a CRM Monday solution is to optimize how you handle clients and help you retain customers for longer.

There are three main types of CRM:

• Collaborative

A collaborative CRM centralizes data so that marketing, sales, and project managers can see all data. 

Interaction management and channel management are crucial elements of collaborative CRM Monday; knowing every instance an interaction happens with a customer and which channels can help narrow down which medium is suitable for connecting with different customers. Using this data, you have much information about marketing segmentation and when and where to reach specific customer demographics.  

Collaborative CRM Monday solutions are great for companies that operate from multiple locations and if most of your customer interactions happen on online mediums. Collaborative CRM can help various departments collaborate more effectively within your business to provide excellent customer experiences. 

• Operational

This function handles the reductant tasks related to customer relationship management. Operational CRM Monday can automate customer management and frees your staff to do other business-related tasks, such as servicing your customers. With all data being organized, your company could provide a much more personalized customer service experience to all customers. This is how brand loyalty can be won. Automating tasks can help reduce the error rate and would allow more attention to be focused on the customers. 

• Analytical

This type of CRM Monday can draw data from all sources and see patterns you may not necessarily have been looking for. You can use this data to generate more leads based on trends learned via all the data and implement better marketing campaigns or even launch brand new projects related to your business services to improve your business continuity. Analytical CRM Monday solutions can be relatively expensive compared to collaborative and operational variants. However, an analytical CRM solution is the way to go if your business is on the path to data-driven success. 

CRM software is meant to manage customer data and relationships, while project management software is intended to establish the workflow to streamline the delivery of the final product. Project management software can help determine if a project can be completed on schedule and within budget. 

Project management tools built on a CRM Monday platform help your company understand what it takes to cultivate better customer relationships. CRM Monday project management solutions take away the stress caused by miscommunication between the project team and the overall sales and marketing aspect of your business. This increases visibility to the marketing, service, operations, and sales teams. 

CRM software for sales teams can be very beneficial for growing your customer or client base. However, when you pair CRM with Project Management tools, you can achieve even more companywide advantages such as:

• Management of the customer lifecycle and different projects within one tool
• Unified task management, project pipelines, budgeting, reporting, and reminders are all significant functions of project management software. Different teams within your company can collaborate on anything related to customer relationships with CRM Monday. 
• Ongoing projects can be integrated with customer feedback to improve functions.
• Better ROI for your software subscription if more than one service is covered, such as CRM Monday and project management tools in this instance. 

CRM and marketing automation are two solutions that go hand in hand, so it only makes sense when marketing automation is sometimes a part of a CRM Monday suite. Marketing automation software can generate leads and boost sales, all in an automated manner. Marketing automation solutions can track the customer’s journey to purchase throughout each step and target your marketing strategies accordingly. 

Integrating marketing automation and your chosen CRM Monday solution will help you realize more sales. Marketing automation tools can track new customer’s/potential customer journeys and provide marketing qualified leads (MQL), and sales qualified leads (SQL). Your sales team can then use this information along with the customer’s data via the CRM Monday and provide better service to convert the lead eventually. 

Integration of the two software solutions can shorten the sales process and enhance pipeline management for your sales staff while minimizing human error due to automation. 

Below are three of the best CRM solutions with different service integrations. 

• monday.com

Monday.com is an all-in-one work operating system. CRM Monday is considered one of the most successful project management collaboration tools, and it offers features that let you integrate CRM functions with future projects. 

CRM Monday is easy to use and can scale up alongside your company. It centralizes management of all the information your business needs through its powerful CRM functions and allows automation, improved collaboration across teams, and comprehensive analytics to understand your business better.

CRM Monday allows you to collaborate on projects with different teams and creates seamless inter-team interactions. Project managers can assign the relevant personnel to required tasks and collaborate seamlessly without manually communicating via other methods. 

With Monday.com, you get an all-in-one software solution that will consider CRM Monday and all other aspects of your business.

• Salesforce Sales Cloud

Salesforce Sales Cloud is the most popular CRM solution on the market currently. Salesforce Sales Cloud is able to bring together all aspects of sales, marketing, commerce, service, and IT teams of your business in one solution. One of the most attractive features of Salesforce Sales Cloud is its mobile app that allows your business to operate from wherever. And best of all, Salesforce Sales Cloud is also able to scale up alongside your business without being locked into long-term contracts.  

Salesforce CRM is able to provide all customer-related information and past interaction history in one CRM solution giving your team a clearer view of a customer’s history with your company and thus, reducing friction in the customer service relationship. With such information at their fingertips, your sales and marketing teams are able to function more efficiently and nurture leads with more efficiency with automation options.  Salesforce Sales Cloud can effectively manage your sales pipelines and give your team a clearer view of what leads are hot and what are not to efficiently manage your resources. 

Salesforce’s integrated project management functions can create a cohesive customer experience, easing post-sale task management with direct coordination between all internal teams required to convert leads.

• Asana

Asana is a project management tool that features a unified platform for all things related to daily operations. With the ability to toggle between multiple projects, Asana can provide you with an overall view of all projects in the pipeline. 

Asana CRM is able to automate anything repetitive related to projects to ensure that your project management teams have a comprehensive view of the project pipeline. 

Asana has the ability to integrate with other numerous third-party solutions, and you are able to create seamless workflows that can go on without a hitch. Integrating Asana with a CRM can help your company achieve project success like never before. 

You can use our CRM comparison tools to learn more about the different CRM solutions available in the market. You can also read CRM reviews from users like you and pick the best CRM with all the integrated functions needed to unify your business sales strategy.