Hosted CRM Reviews
With the throngs of Hosted CRM companies all boasting about their services—how do you go about choosing the one that is right for you?
Modern CRM systems provide many tools that are tailored to supporting customer data consolidation, but they can also be used to support sales efforts and increase lead conversions as well as automating marketing efforts.
CRM comparisons can give you good insight into the CRM solutions available on the market and how they compare to one another in terms of important factors such as features, pricing, and support.
Likewise, CRM reviews can help you hone your decision further by seeing how companies like yours have successfully (or unsuccessfully) used various CRM products.
The answer is simpler than you think. You need to break the herculean-like task into simple steps:
- Decide on your CRM goals.
- Choose the features that are important to you.
- Create a budget based on total cost of ownership.
- Survey your options.
- Do a needs-based analysis.
Decide on Your CRM Goals
Before you begin checking out the various hosted CRM vendors, you need to decide what you want the end result of your CRM strategy to be. You need to determine what your current customer relation strategy is, then decide where you want it to be, and then analyze the gap to get the actionable items that will be corrected via the CRM solution.
This action-item list will show you your CRM needs, and essentially gives the list of the features that you need, which will help you move on to the next step of choosing the features for your needs.
Choose the CRM Features that are Important to You
Sales force automation is usually the most important feature that businesses are looking for as SFA encompasses lead and contact management, opportunity management, etc., but consider the other features that are available and the benefits that can be derived from them.
Other important features are analytical tools like reporting, forecasting, data management, pre-built reports and role-based analytics. Another set of features to be considered are service and support features like email response management, chat, agent productivity tools, etc.
Create a CRM Budget
Creating a budget for a hosted CRM solution is simple as you do not need to account for on-site costs like equipment and personnel. What you do need to figure out is the budget you have available for implementation and on-going services. Be sure to add into the mix your scalability requirements as your workforce changes in the years to come.
Depending on the CRM solution you purchase, the costs generally range from $50 to $500 per person.
Survey Your Options with CRM Comparisons and Reviews
Do a Needs-Based CRM Analysis
Now that you know what features you are looking for, what your budget is, and where to compare the different solutions, all that is left to do is to analyze which of the vendors from your research has the exact qualities that you are looking for, at the budget you have allotted.