When video conferencing first made its debut in the business world, it came with a hefty price tag and a lot of legwork – handsome budgets, bulky hardware and expert configuration from IT professionals. Even after concise testing and deployment, problems still abounded; from dropped calls to the dreaded loss of connectivity, it was hardly foolproof.

Let’s be honest – video conferencing may not be impeccable (what in this flawed world, is?), but it sure has come a long way since the days of tedious setups and complex gadgets. What’s more, video conferencing solutions are now reasonably priced and accessible to be obtained by anyone, be it a 10-person startup or a multinational corporation. The ubiquitous ability to connect effectively from just about anywhere makes remote work possible and eliminates various drawbacks associated with the virtual conference table.

What gives? Here are three aspects to this progression, all of which have contributed in equal parts to the mainstream use and thriving success of video conferencing software.

1. If you can’t beat them, join them.

That is what numerous notable tech corporations did, at a time when competition was fierce and everyone was grappling for their piece of tech stardom. Microsoft bought Skype, Cisco bought Webex – and for good reason.

This meant that their service offering increased, which included the addition of video conferencing tools. And what better a source for prime video conferencing, than the pros who are at the top of their market?

2. Video calls for everyone, all thanks to the cloud.

With the advent and subsequent popularity of SaaS based applications, video conferencing has become a resource that is delightfully accessible, and one that doesn’t break the bank either. Plus, there’s no need for an experienced IT person to do the honors; anyone can subscribe, initiate the application and add remote team members, at the click of a button or two.

3. Remote workmanship isn’t just a priority today – it’s indispensable.

Gone are the days when having an in-house team was a no-brainer, in spite of higher costs. Today’s business culture is a make-or-break situation, and facing this competition requires nothing short of the best talent – no matter where in the world they may be located.

Add to that the opportunity to save on overhead costs, and the pathway to prosperous bottom-line growth is crystal clear. Implementing secure, efficient and affordable video conferencing solutions is therefore a must, to get work done – fast and at its finest.

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