Act-On vs. Ortto: Which is Best? - Wheelhouse

Act-On vs. Ortto: Which is Best?

Act-On vs. Ortto Best Overall: Ortto

In our comparison of Act-On vs. Ortto, Ortto is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Ortto Quick Info
WH Score:
8.7
Pricing Score:
8.1
Feature Score:
8.0
Usability Score:
8.0
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Ortto Pricing
Startup/NFP
Contact Us
Professional
$509
per month
Business
$849
per month
Enterprise
$1699
per month

Features

Act-On Features
  • Customer Profiling
  • Customer Lifecycle Management
  • Account Management
  • Product Tour/Demo
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
Ortto Features
  • Customer Profiling
  • Customer Lifecycle Management
  • Account Management
  • Product Tour/Demo
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Ortto Pros & Cons
Pros
  • All the customization features you’d think of are in this software, integration with other SaaS services is possible.
Cons
  • It is partially intuitive, to understand how to perform nearly anything in the software you must be an advanced user.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Ortto Reviews
Top Favorable Review
L
Leon
Reviewed on Jul 2, 2021

Non-technical staff can understand the client’s journey and email marketing thanks to this simple to use software, Autopilot.

All the customization features you’d think of are in this software, integration with other SaaS services is possible.

Preview and the actual email are completely disparate.

Top Critical Review
M
Marty
Reviewed on Jul 2, 2021

Getting good benefits and excellent aid.

You don’t have to repeatedly do the same marketing tasks as the software provides a large amount of reports, value and functionality. You can instantly send SMS campaigns or emails.

It is partially intuitive, to understand how to perform nearly anything in the software you must be an advanced user.

Alternatives

Act-On Alternatives
8.8
8.6
Ortto Alternatives
8.8
8.6
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Act-On vs. Ortto: Detailed Comparison

Act-On vs. Ortto Top Ratings & Reviews: Ortto

In our rating and review comparison of Act-On vs. Ortto, Ortto has 21 user reviews and Act-On has 63. The average star rating for Ortto is 4.61 while Act-On has an average rating of 4.36. Ortto has more positive reviews than Act-On. Comparing Act-On vs. Ortto reviews, Ortto has stronger overall reviews.

Act-On vs. Ortto Best Features & Functionality: Ortto

Act-On vs. Ortto both offer a strong set of features and functionality including Customer Management, Lead Management, Campaign Management, Campaign Types, Reporting & Analytics, Supported Channels, Chat/IM Management, Collaboration Tools, Drag-and-Drop Builders/Designers, Customizable Items, Data Management, Systems/Administrative, Identity and Access Management (IAM), Disaster Recovery, Integration Options, After-Sales Service, Supported Technologies, Limits. In our feature comparison of Act-On vs. Ortto, Ortto offers more of the most popular features and tools than Act-On.

Act-On vs. Ortto Best Pricing: Ortto

In our pricing comparison of Act-On vs. Ortto, Ortto's pricing starts at N/A/month and is more affordable compared to Ortto's starting cost of N/A/month.

Act-On vs. Ortto Best Usability: Ortto

Our comparison of Act-On vs. Ortto shows that Ortto scores higher in usability for meets requirements, setup & support, quality of support. Act-On scores higher in ease of use, learning curve, ease of admin, but Ortto has the best scores overall for system usability.

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