What is a Traditional CRM?
Any client-facing or client-interacting company needs a well-organized CRM system to help you keep track of client data, conversations, transactions, shipping details, sales pipelines and more. It just isn't efficient to spend hours perusing customer files before you reach out to them. With a CRM system, it takes you minutes to get all of their information in order to get up-to-speed with their current standing with your company. It also helps you to keep better track of your sales and marketing teams regarding projected and expected sales results.
With the traditional CRM system, communication was usually one-way communication between you and the customer. Essentially, you would take your marketing, sales, service and support records as the basis for future conversations. The client did not really have a say regarding the topic of discussion, you lead that arena since you had all the data in your hands. Your goal was the move the client through the sales pipeline and keep them coming back for more.