HubSpot Marketing Hub vs. Marketo Engage: Which is Best?

HubSpot Marketing Hub vs. Marketo Engage: Which is Best?

HubSpot Marketing Hub vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of HubSpot Marketing Hub vs. Marketo Engage, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

HubSpot Marketing Hub Quick Info
WH Score:
8.4
Pricing Score:
7.6
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:
Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:

Pricing

HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month
Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

HubSpot Marketing Hub Features
  • Product Tour/Demo
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • SMS
  • Email
  • Social Media
  • Ads
Marketo Engage Features
  • Product Tour/Demo
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • SMS
  • Email
  • Social Media
  • Ads

Pros & Cons

HubSpot Marketing Hub Pros & Cons
Pros
  • One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers
  • The platform is also great for building your website
  • But the real standout feature of Hubspot is their amazing support team
  • They are always quick to respond and offer helpful solutions.
Cons
  • The free version doesn’t offer much.
Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.

Reviews

HubSpot Marketing Hub Reviews
Top Favorable Review
S
Sheri
Reviewed on Jul 2, 2021

If you are looking for a tool to keep track of clients, build your website, and set up marketing campaigns, Hubspot is a great option. However, be prepared to spend some time learning how to use the platform. And if you do run into any issues, their support team is there to help!

One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers. The platform is also great for building your website. But the real standout feature of Hubspot is their amazing support team. They are always quick to respond and offer helpful solutions

While Hubspot offers great functionality, it can be confusing to use at times, especially when it comes to formatting a landing page. However, their support team is quick to offer workarounds and solutions

Top Critical Review
R
Robert
Reviewed on Jul 2, 2021

This is an extremely easy and flexible tool to work with. Really made for small businesses.

The free version doesn’t offer much.

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Alternatives

HubSpot Marketing Hub Alternatives
8.7
8.6
Marketo Engage Alternatives
8.7
8.6
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HubSpot Marketing Hub vs. Marketo Engage: Detailed Comparison

HubSpot Marketing Hub vs. Marketo Engage Top Ratings & Reviews: HubSpot Marketing Hub

In our rating and review comparison of HubSpot Marketing Hub vs. Marketo Engage, HubSpot Marketing Hub has 221 user reviews and Marketo Engage has 85. The average star rating for HubSpot Marketing Hub is 4.53 while Marketo Engage has an average rating of 4.28. HubSpot Marketing Hub has more positive reviews than Marketo Engage. Comparing HubSpot Marketing Hub vs. Marketo Engage reviews, HubSpot Marketing Hub has stronger overall reviews.

HubSpot Marketing Hub vs. Marketo Engage Best Features & Functionality: Marketo Engage

HubSpot Marketing Hub vs. Marketo Engage both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of HubSpot Marketing Hub vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than HubSpot Marketing Hub.

HubSpot Marketing Hub vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of HubSpot Marketing Hub vs. Marketo Engage, Marketo Engage's pricing starts at N/A/month and is more affordable compared to Marketo Engage's starting cost of N/A/month.

HubSpot Marketing Hub vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of HubSpot Marketing Hub vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of use, ease of admin. HubSpot Marketing Hub scores higher in meets requirements, learning curve, setup & support, quality of support, but Marketo Engage has the best scores overall for system usability.

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