Watson Campaign Automation, while offering a comprehensive suite of marketing automation functionalities, stands out owing to its AI-powered assistant. Take advantage of predictive analytics to understand key customer trends, so your campaign can be personalized to target the right audiences at the right time.
Through omnichannel marketing, reach your customers on the platforms of their choice – and give them the liberty to engage via social sharing. Bespoke marketing campaigns also ensure that your customers are being approached with the right messaging, and one that is truly relevant for them.