Watson Campaign Automation
Watson Campaign Automation
1 review
WH Score
8.2
Contact Vendor

Watson Campaign Automation Reviews & Overview

What is Watson Campaign Automation?

Watson Campaign Automation, while offering a comprehensive suite of marketing automation functionalities, stands out owing to its AI-powered assistant. Take advantage of predictive analytics to understand key customer trends, so your campaign can be personalized to target the right audiences at the right time. 

Through omnichannel marketing, reach your customers on the platforms of their choice – and give them the liberty to engage via social sharing. Bespoke marketing campaigns also ensure that your customers are being approached with the right messaging, and one that is truly relevant for them.


Company:IBM
Platforms:

Watson Campaign Automation Pricing


IBM Watson Campaign Automation
N/A
per user / per month
Watson Campaign Automation Pricing Details

Watson Campaign Automation Key Features


Service Terms Offered
  • Month-to-Month Option
  • Customizable Plans
  • Free In-Network Calls
  • Reduced Price for Multiple Users
Support Features
  • FAQs Section
  • Tutorials
  • Telephone Support
  • 24/7 Support
  • Online Chat
  • Forum
  • Social Media
  • Knowledge Base
Email Marketing
  • Direct Mails
  • Batch Emails
  • Triggered Emails
  • Automated Campaigns
  • Personalized Campaigns
  • Responsive Templates
  • Certified IP
  • Dedicated IP
  • Shared IP
  • Delivery Tracking
  • RSS Message Creation
  • Opt-out Management
  • HTML Validation
  • A/B Testing
  • Personalized Emails
Content Marketing
  • Landing pages
  • Customized Forms
  • Responsive Design
  • A/B Testing
  • Geolocation
  • Web Behavior Tracking
  • Content Management
Social Media Management
  • Social Campaigns
  • Social Listening
  • Social Sharing
  • Social Engagement
  • Social Analytics
  • Social Profile Data
  • URL Shortener Service
  • Social Post Tracking
  • Social Post Scheduler
  • Polls and Surveys
  • Live Streaming
  • Video Sharing
Supported Channels
  • SMS
  • Social
  • Web
  • Direct mail
  • In-person Events
  • Email Personalization
Lead Management
  • Custom Fields
  • Behavior Scoring
  • Lead Scoring
  • Demographic Scoring
  • Product-based Scoring
  • Web activity Tracking
  • Prospect Deduplication
  • Customer Life Cycle Management
  • Lead Pipeline
  • Flexible Scheduling
  • Trigger-based Actions
  • Time-based Degradation Tracking
  • Account-Based Tracking
Marketing Resources
  • Performance and Goals Management
  • Project Workflow Management
  • Brand Management
  • Social Media Integration
  • Campaign Calendar
  • Marketing Analytics Dashboard
  • SMS Marketing
Reporting & Analytics
  • Landing Page Performance Reporting
  • Email Performance Reporting
  • Custom Reporting
  • Campaign Performance Reporting
  • Program ROI Analytics
  • SEO & Keyword Tracking
  • Multi-touch Revenue Attribution
  • Web Analytics
  • Real-time Sales Alerts
  • Opportunity Analysis
  • Revenue Forecasting
CRM/Sales Management
  • SOAP API
  • REST API
  • Bi-directional Syncronization
  • CRM Task Creation
  • Custom Sales Dashboard
  • Lead Assignment
  • Subscription Management
  • Sync Frequency
  • Triggered Updates
  • Advanced automations
Integrations
  • Salesforce CRM
  • Oracle/Siebel CRM
  • Drupal
  • Netsuite
  • GoodData
  • Pipedrive
  • WebEx Event Center
Campaign Management
  • Blogging Tool
  • Event Scheduling
  • Drip Campaigns
  • Instant SMS Message Creation
  • Content Management
  • Real-Time Personalization
Core Features
  • Customer Relationship Management (CRM)
  • Marketing Programs Automation
  • Marketing ROI Tracking
  • Sales Insight and Analytics
  • B2B Campaign Support
  • B2C Campaign Support
  • Inbound Marketing
  • Outbound Marketing
Security
  • Customer Data Protection
  • Access Monitoring
  • SSL Encryption
  • Email Encryption
  • Password Protection
Learning Materials
  • FAQ
  • Knowledge Base
  • Video Tutorials
  • Live Webinar
  • Forum
  • AI & Machine Learning Personalization Engine
  • AI Predictions
Federal Requirements of Data Preservation
  • Yes
Watson Campaign Automation Features Details

Watson Campaign Automation Media



Videos

Watson Campaign Automation Reviews


Pros & Cons Preview
  • The quality check of emails before scheduling is very useful to gain a better experience of scheduling emails.
  • The customer service could be improved.
  • Because, in spite of scheduling, my mails could not be sent.
  • The customer support does not help much in this regard in spite of inquiry.

Watson Campaign Automation has no reviews yet.

Watson Campaign Automation Usability Score

9.8
out of 10

The Average Usability score for the Marketing Automation category is 7.2

  • Ease of Use
    9.9
  • Meets Requirements
    2.3

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