Marketo Engage vs. Watson Campaign Automation: Which is Best?

Marketo Engage vs. Watson Campaign Automation: Which is Best?

Marketo Engage vs. Watson Campaign Automation Best Overall: Marketo Engage

In our comparison of Marketo Engage vs. Watson Campaign Automation, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:
Watson Campaign Automation Quick Info
WH Score:
8.3
Pricing Score:
7.9
Feature Score:
8.6
Usability Score:
7.5
Company Size:Mid Market, Large Market
Platforms:

Pricing

Marketo Engage Pricing
Price Range
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* Vendor does not share prices.

Watson Campaign Automation Pricing
Price Range
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* Vendor does not share prices.

Features

Marketo Engage Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Chat/IM
  • Email
  • Landing Pages
  • Goal Management
  • Workspace
  • Campaign Builder
Watson Campaign Automation Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Chat/IM
  • Email
  • Landing Pages
  • Goal Management
  • Workspace
  • Campaign Builder

Pros & Cons

Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.
Watson Campaign Automation Pros & Cons
Pros
  • Flexible scoring options, including BANT and behavioral scoring
  • Detailed reporting capabilities
  • Personalization and dynamic content for various elements.
Cons
  • The customer service could be improved
  • Because, in spite of scheduling, my mails could not be sent
  • The customer support does not help much in this regard in spite of inquiry.

Reviews

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Watson Campaign Automation Reviews
Top Favorable Review
E
Elizabeth
Reviewed on Jul 2, 2021

Its intuitive interface and comprehensive features make it a powerful choice, although some improvements in the WYSIWYG editor would be welcome.

Flexible scoring options, including BANT and behavioral scoring. Detailed reporting capabilities. Personalization and dynamic content for various elements.

Minor quirks with the WYSIWYG editor; split source and design views would be beneficial.

Top Critical Review
E
Edna
Reviewed on Jul 2, 2021

It is helpful in scheduling emails to get to know the clients and communicating better in the future with them.

The quality check of emails before scheduling is very useful to gain a better experience of scheduling emails.

The customer service could be improved. Because, in spite of scheduling, my mails could not be sent. The customer support does not help much in this regard in spite of inquiry.

Alternatives

Marketo Engage Alternatives
8.7
8.6
Watson Campaign Automation Alternatives
8.7
8.6
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Marketo Engage vs. Watson Campaign Automation: Detailed Comparison

Marketo Engage vs. Watson Campaign Automation Top Ratings & Reviews: Marketo Engage

In our rating and review comparison of Marketo Engage vs. Watson Campaign Automation, Marketo Engage has 85 user reviews and Watson Campaign Automation has 14. The average star rating for Marketo Engage is 4.28 while Watson Campaign Automation has an average rating of 4. Marketo Engage has more positive reviews than Watson Campaign Automation. Comparing Marketo Engage vs. Watson Campaign Automation reviews, Marketo Engage has stronger overall reviews.

Marketo Engage vs. Watson Campaign Automation Best Features & Functionality: Watson Campaign Automation

Marketo Engage vs. Watson Campaign Automation both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, Project Management Features, Drag-and-Drop Builders/Designers, Customizable Items, Data Management, Content Management, Course Management, Systems/Administrative, Password Management, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of Marketo Engage vs. Watson Campaign Automation, Watson Campaign Automation offers more of the most popular features and tools than Marketo Engage.

Marketo Engage vs. Watson Campaign Automation Best Pricing: Watson Campaign Automation

In our pricing comparison of Marketo Engage vs. Watson Campaign Automation, Watson Campaign Automation's pricing starts at N/A/month and is more affordable compared to Watson Campaign Automation's starting cost of N/A/month.

Marketo Engage vs. Watson Campaign Automation Best Usability: Marketo Engage

Our comparison of Marketo Engage vs. Watson Campaign Automation shows that Marketo Engage scores higher in usability for ease of use, learning curve, setup & support, ease of admin. Watson Campaign Automation scores higher in meets requirements, quality of support, but Marketo Engage has the best scores overall for system usability.

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