Adobe Campaign Reviews & Overview

What is Adobe Campaign?

Through its suite of email marketing and targeting tools, Adobe Campaign ensures that leads are approached with nothing short of the most relevant content, for maximum engagement and subsequent conversions.

Message personalization and multichannel marketing are offered in combination for the purpose of optimizing every customer’s journey, so that it is unique enough to suit individual preferences.

By being able to create unique customer journeys, marketers now have the autonomy to truly resonate with their customers, through Adobe Campaign’s suite of advanced features.

Company:Adobe

Categories:Marketing Automation

Platforms:

Adobe Campaign Pricing

Adobe Campaign - Marketing Automation

N/A

per user / per month

Adobe Campaign Pricing Details

Adobe Campaign Key Features

Reporting & Analytics

Campaign Monitoring
Email Reports
Lead Scoring

Systems/Administrative

Segmentation/Grouping

Customer Relationship Management (CRM)

Discount/Promotion Management
Pipeline Management
Customer Profiling

Project Management

Workflow Management

Event Management

Virtual Event Planning

Drag-and-Drop Builders/Designers

Campaign Builder

Automation Technologies

Artificial Intelligence (AI)

Content Management System (CMS)

Content Lifecycle Management
Search Engine Optimization (SEO)

Custom Variables

Templates

Supported Channels

Website
Ads
Email
SMS
Social Media

Campaign Types

Email-Based
Lead-Based
Drip
B2B

Lead Management

Lead Generation

Campaign Management

Campaign Orchestration

Adobe Campaign Features Details

Adobe Campaign Media

Videos

Adobe Campaign Reviews

Pros & Cons Preview

Scalable, customizable, offers plenty of process automation, it’s a better source of record-keeping as all is rather flawlessly linked, very helpful batch upload of journal entries/transactions and upload in general, and a great ability to report on all assets and have their history in a single place id helpful for audit purposes.
Presently, we’re implementing regulations for 606 and the multi-book and ARM add-ons have emerged to be extremely helpful for our reporting needs.
The search function has great adaptability for creating reports for end month reconciliation needs.