Adobe Campaign
Adobe Campaign
40 reviews
WH Score

Adobe Campaign Reviews & Overview

What is Adobe Campaign?

Through its suite of email marketing and targeting tools, Adobe Campaign ensures that leads are approached with nothing short of the most relevant content, for maximum engagement and subsequent conversions.   

Message personalization and multichannel marketing are offered in combination for the purpose of optimizing every customer’s journey, so that it is unique enough to suit individual preferences.

By being able to create unique customer journeys, marketers now have the autonomy to truly resonate with their customers, through Adobe Campaign’s suite of advanced features.


Adobe Campaign Pricing

Adobe Campaign - Marketing Automation
per user / per month
Adobe Campaign Pricing Details

Adobe Campaign Key Features

Reporting & Analytics
  • Campaign Monitoring
  • Email Reports
  • Lead Scoring
  • Segmentation/Grouping
Customer Relationship Management (CRM)
  • Discount/Promotion Management
  • Pipeline Management
  • Customer Profiling
Project Management
  • Workflow Management
Event Management
  • Virtual Event Planning
Drag-and-Drop Builders/Designers
  • Campaign Builder
Automation Technologies
  • Artificial Intelligence (AI)
Content Management System (CMS)
  • Content Lifecycle Management
  • Search Engine Optimization (SEO)
Custom Variables
  • Templates
Supported Channels
  • Website
  • Ads
  • Email
  • SMS
  • Social Media
Campaign Types
  • Email-Based
  • Lead-Based
  • Drip
  • B2B
Lead Management
  • Lead Generation
Campaign Management
  • Campaign Orchestration
Adobe Campaign Features Details

Adobe Campaign Media


Adobe Campaign Reviews

Pros & Cons Preview
  • Scalable, customizable, offers plenty of process automation, it’s a better source of record-keeping as all is rather flawlessly linked, very helpful batch upload of journal entries/transactions and upload in general, and a great ability to report on all assets and have their history in a single place id helpful for audit purposes.
  • Presently, we’re implementing regulations for 606 and the multi-book and ARM add-ons have emerged to be extremely helpful for our reporting needs.
  • The search function has great adaptability for creating reports for end month reconciliation needs.
  • Knowing where you are in the system is difficult.

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