Ortto vs. Salesforce Pardot: Which is Best? - Wheelhouse

Ortto vs. Salesforce Pardot: Which is Best?

Ortto vs. Salesforce Pardot Best Overall: Ortto

In our comparison of Ortto vs. Salesforce Pardot, Ortto is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Ortto Quick Info
WH Score:
8.7
Pricing Score:
8.1
Feature Score:
8.0
Usability Score:
8.0
Company Size:All Sizes
Platforms:
Salesforce Pardot Quick Info
WH Score:
8.4
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
8.0
Company Size:All Sizes
Platforms:

Pricing

Ortto Pricing
Startup/NFP
Contact Us
Professional
$509
per month
Business
$849
per month
Enterprise
$1699
per month
Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

Ortto Features
  • Customer Profiling
  • Customer Lifecycle Management
  • Account Management
  • Product Tour/Demo
  • Lead Distribution
  • Lead Nurturing
  • Campaign Orchestration
  • Account-Based Campaigns
  • Geotargeting Campaigns
  • Remarketing Campaigns
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Activity Log
Salesforce Pardot Features
  • Customer Profiling
  • Customer Lifecycle Management
  • Account Management
  • Product Tour/Demo
  • Lead Distribution
  • Lead Nurturing
  • Campaign Orchestration
  • Account-Based Campaigns
  • Geotargeting Campaigns
  • Remarketing Campaigns
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Activity Log

Pros & Cons

Ortto Pros & Cons
Pros
  • All the customization features you’d think of are in this software, integration with other SaaS services is possible.
Cons
  • It is partially intuitive, to understand how to perform nearly anything in the software you must be an advanced user.
Salesforce Pardot Pros & Cons
Pros
  • Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations
  • Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.
Cons
  • It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Reviews

Ortto Reviews
Top Favorable Review
L
Leon
Reviewed on Jul 2, 2021

Non-technical staff can understand the client’s journey and email marketing thanks to this simple to use software, Autopilot.

All the customization features you’d think of are in this software, integration with other SaaS services is possible.

Preview and the actual email are completely disparate.

Top Critical Review
M
Marty
Reviewed on Jul 2, 2021

Getting good benefits and excellent aid.

You don’t have to repeatedly do the same marketing tasks as the software provides a large amount of reports, value and functionality. You can instantly send SMS campaigns or emails.

It is partially intuitive, to understand how to perform nearly anything in the software you must be an advanced user.

Salesforce Pardot Reviews
Top Favorable Review
H
Hilda
Reviewed on Jul 2, 2021

Business enterprises can use client data and account to better client relations, enhance sales and marketing victory and extract business information thanks to this powerful CRM called Salesoforce.

Salesforce offers among the most predictable, well-incorporated and feature packed CRM I have come across in my consulting and admin roles in various organizations. Also, it is extremely customizable, it assists organizations in monitoring details pertinent to sales, provides custom reports that give corporations business analytics the ability to know where to better a sales process, and the learning curve is very mild.

Quite costly for lean enterprises, an increase in the development cost as the implementation process requires plenty of customizations, and no client support.

Top Critical Review
T
Tammi
Reviewed on Jul 2, 2021

I don’t see any pros.

It is slow, the work is inconsistent, adding files is difficult, query editor working is not good, and outdated design.

Alternatives

Ortto Alternatives
8.8
8.6
Salesforce Pardot Alternatives
8.8
8.6
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Ortto vs. Salesforce Pardot: Detailed Comparison

Ortto vs. Salesforce Pardot Top Ratings & Reviews: Ortto

In our rating and review comparison of Ortto vs. Salesforce Pardot, Ortto has 21 user reviews and Salesforce Pardot has 30. The average star rating for Ortto is 4.61 while Salesforce Pardot has an average rating of 4.16. Ortto has more positive reviews than Salesforce Pardot. Comparing Ortto vs. Salesforce Pardot reviews, Ortto has stronger overall reviews.

Ortto vs. Salesforce Pardot Best Features & Functionality: Ortto

Ortto vs. Salesforce Pardot both offer a strong set of features and functionality including Customer Management, Lead Management, Campaign Management, Campaign Types, Reporting & Analytics, Supported Channels, Chat/IM Management, Collaboration Tools, Drag-and-Drop Builders/Designers, Customizable Items, Data Management, Systems/Administrative, Identity and Access Management (IAM), Disaster Recovery, Integration Options, After-Sales Service, Supported Technologies, Limits. In our feature comparison of Ortto vs. Salesforce Pardot, Ortto offers more of the most popular features and tools than Salesforce Pardot.

Ortto vs. Salesforce Pardot Best Pricing: Salesforce Pardot

In our pricing comparison of Ortto vs. Salesforce Pardot, Salesforce Pardot's pricing starts at $1250/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

Ortto vs. Salesforce Pardot Best Usability: Ortto

Our comparison of Ortto vs. Salesforce Pardot shows that Ortto scores higher in usability for ease of use, meets requirements, setup & support, quality of support. Salesforce Pardot scores higher in learning curve, ease of admin, but Ortto has the best scores overall for system usability.

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