Keap vs. Marketo Engage: Which is Best? - Wheelhouse

Keap vs. Marketo Engage: Which is Best?

Keap vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of Keap vs. Marketo Engage, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Keap Quick Info
WH Score:
8.6
Pricing Score:
7.9
Feature Score:
7.8
Usability Score:
8.0
Company Size:All Sizes
Platforms:
Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.3
Company Size:All Sizes
Platforms:

Pricing

Keap Pricing
Pro
$129
per month
Max
$199
per month
Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

Keap Features
  • Pipeline Management
  • Subscription Management
  • Lead Generation
  • Email Campaigns
  • Marketing Analytics
  • Service Analytics
  • ROI Reports
  • A/B Testing
  • Dashboard
  • Lead Scoring
  • Virtual Event Planning
  • Chat/IM
  • SMS
  • Invoicing & Billing
  • Estimates & Quotations
Marketo Engage Features
  • Pipeline Management
  • Subscription Management
  • Lead Generation
  • Email Campaigns
  • Marketing Analytics
  • Service Analytics
  • ROI Reports
  • A/B Testing
  • Dashboard
  • Lead Scoring
  • Virtual Event Planning
  • Chat/IM
  • SMS
  • Invoicing & Billing
  • Estimates & Quotations

Pros & Cons

Keap Pros & Cons
Pros
  • Simple and spontaneous in use
  • Learning and navigation are super easy
  • Offering a number of tools to search, organize and evaluate the information in just a wink of an eye
  • It can automate purchasing, emails campaigns and tracking of clients
  • It saves us a lot of time and energy.
Cons
  • It has a steep learning curve
  • The interface seems clunky
  • Hope to get these corrected in the next update.
Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.

Reviews

Keap Reviews
Top Favorable Review
J
Joe
Reviewed on Jul 2, 2021

Simple and spontaneous in use. Learning and navigation are super easy. Offering a number of tools to search, organize and evaluate the information in just a wink of an eye. It can automate purchasing, emails campaigns and tracking of clients. It saves us a lot of time and energy.

Limited sorting and organizing of clients' information.

Top Critical Review
D
Diane
Reviewed on Jul 2, 2021

Overall, love the software. Can't imagine working without it.

I feel very lucky to have Infusionsoft as my partner. Their amazing support is always ready to help. It is like a one-stop-shop for everything you need, CRM, marketing and e-commerce. The email campaigns are great. Out of all the automation tools I've used, Infusionsoft is the best.

It has a steep learning curve. The interface seems clunky. Hope to get these corrected in the next update.

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Alternatives

Keap Alternatives
8.8
Marketo Engage Alternatives
8.8
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Keap vs. Marketo Engage: Detailed Comparison

Keap vs. Marketo Engage Top Ratings & Reviews: Keap

In our rating and review comparison of Keap vs. Marketo Engage, Keap has 58 user reviews and Marketo Engage has 84. The average star rating for Keap is 4.29 while Marketo Engage has an average rating of 4.28. Keap has more positive reviews than Marketo Engage. Comparing Keap vs. Marketo Engage reviews, Keap has stronger overall reviews.

Keap vs. Marketo Engage Best Features & Functionality: Marketo Engage

Keap vs. Marketo Engage both offer a strong set of features and functionality including Customer Relationship Management (CRM) Features, Lead Management, Campaign Types, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management System (CMS) Features, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Keap vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than Keap.

Keap vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of Keap vs. Marketo Engage, Marketo Engage's pricing starts at N/A/month and is more affordable compared to Marketo Engage's starting cost of N/A/month.

Keap vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of Keap vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of use, setup & support, ease of admin. Keap scores higher in meets requirements, learning curve, quality of support, but Marketo Engage has the best scores overall for system usability.

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