Campaign Monitor vs. Marketo Engage: Which is Best?

Campaign Monitor vs. Marketo Engage: Which is Best?

Campaign Monitor vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of Campaign Monitor vs. Marketo Engage, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Campaign Monitor Quick Info
WH Score:
8.1
Pricing Score:
7.5
Feature Score:
7.4
Usability Score:
7.5
Company Size:Small Business, Mid Market
Platforms:
Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.3
Company Size:All Sizes
Platforms:

Pricing

Campaign Monitor Pricing
Basic
$9
per month
Unlimited
$29
per month
Premier
$149
per month
Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

Campaign Monitor Features
  • Discount/Promotion Management
  • Virtual Event Planning
  • A/B Testing
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
  • Engagement Analytics
  • Surveys/Questionnaires/Polls
  • Lead Scoring
  • Order/Delivery Tracking
  • Spam Testing
  • SMS
  • Email
  • Transactional Emails
Marketo Engage Features
  • Discount/Promotion Management
  • Virtual Event Planning
  • A/B Testing
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
  • Engagement Analytics
  • Surveys/Questionnaires/Polls
  • Lead Scoring
  • Order/Delivery Tracking
  • Spam Testing
  • SMS
  • Email
  • Transactional Emails

Pros & Cons

Campaign Monitor Pros & Cons
Pros
  • Segmentation and personalization.
Cons
  • None.
Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.

Reviews

Campaign Monitor Reviews
Top Favorable Review
W
William
Reviewed on Jul 2, 2021

I can gather consumer information and send incredibly targeted emails with Campaign Monitor's segmentation and personalization tools, which effectively engages our audience. Although it was first difficult, we were able to integrate with several on-premise pre-built apps with the assistance of third-party service providers.

Segmentation and personalization

Integrating with some on-premise pre-built apps can be challenging.

Top Critical Review
B
Betty
Reviewed on Jul 2, 2021

A user-friendly email marketing tool like this makes it easy and speedy to create customized emails, automate responses, and deliver campaigns that are suitable for mobile devices.

Personalization, auto email responses and mobile templates

None

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Alternatives

Campaign Monitor Alternatives
8.8
8.6
Marketo Engage Alternatives
8.8
8.6
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Campaign Monitor vs. Marketo Engage: Detailed Comparison

Campaign Monitor vs. Marketo Engage Top Ratings & Reviews: Marketo Engage

In our rating and review comparison of Campaign Monitor vs. Marketo Engage, Marketo Engage has 84 user reviews and Campaign Monitor has 16. The average star rating for Marketo Engage is 4.28 while Campaign Monitor has an average rating of 4.06. Marketo Engage has more positive reviews than Campaign Monitor. Comparing Campaign Monitor vs. Marketo Engage reviews, Marketo Engage has stronger overall reviews.

Campaign Monitor vs. Marketo Engage Best Features & Functionality: Marketo Engage

Campaign Monitor vs. Marketo Engage both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Campaign Monitor vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than Campaign Monitor.

Campaign Monitor vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of Campaign Monitor vs. Marketo Engage, Marketo Engage's pricing starts at N/A/month and is more affordable compared to Marketo Engage's starting cost of N/A/month.

Campaign Monitor vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of Campaign Monitor vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of use, learning curve, quality of support, ease of admin. Campaign Monitor scores higher in meets requirements, setup & support, but Marketo Engage has the best scores overall for system usability.

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