Adobe Campaign vs. Marketo Engage: Which is Best?

Adobe Campaign vs. Marketo Engage: Which is Best?

Adobe Campaign vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of Adobe Campaign vs. Marketo Engage, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Adobe Campaign Quick Info
WH Score:
8.3
Pricing Score:
7.6
Feature Score:
7.5
Usability Score:
7.7
Company Size:All Sizes
Platforms:
Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.3
Company Size:All Sizes
Platforms:

Pricing

Adobe Campaign Pricing
Price Range
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* Vendor does not share prices.

Marketo Engage Pricing
Price Range
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* Vendor does not share prices.

Features

Adobe Campaign Features
  • Customer Profiling
  • Pipeline Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Email Reports
  • Campaign Monitoring
  • Lead Scoring
  • SMS
  • Email
  • Social Media
  • Website
  • Ads
  • Workflow Management
  • Landing Pages
  • Campaign Builder
Marketo Engage Features
  • Customer Profiling
  • Pipeline Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Email Reports
  • Campaign Monitoring
  • Lead Scoring
  • SMS
  • Email
  • Social Media
  • Website
  • Ads
  • Workflow Management
  • Landing Pages
  • Campaign Builder

Pros & Cons

Adobe Campaign Pros & Cons
Pros
  • Scalable, customizable, offers plenty of process automation, it’s a better source of record-keeping as all is rather flawlessly linked, very helpful batch upload of journal entries/transactions and upload in general, and a great ability to report on all assets and have their history in a single place id helpful for audit purposes
  • Presently, we’re implementing regulations for 606 and the multi-book and ARM add-ons have emerged to be extremely helpful for our reporting needs
  • The search function has great adaptability for creating reports for end month reconciliation needs.
Cons
  • Knowing where you are in the system is difficult.
Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.

Reviews

Adobe Campaign Reviews
Top Favorable Review
D
Donald
Reviewed on Jul 2, 2021

NetSuite has enabled us to automate numerous procedures and the interface is normally user-friendly. Also, we have dependable numbers and the ability to develop a search or report to facilitate analysis of information. NetSuite is generally great.

Scalable, customizable, offers plenty of process automation, it’s a better source of record-keeping as all is rather flawlessly linked, very helpful batch upload of journal entries/transactions and upload in general, and a great ability to report on all assets and have their history in a single place id helpful for audit purposes.

Presently, we’re implementing regulations for 606 and the multi-book and ARM add-ons have emerged to be extremely helpful for our reporting needs. The search function has great adaptability for creating reports for end month reconciliation needs.

SuiteAnswers has an awful algorithm for their search bar, the system is not very intuitive since the real home screen is personalized by role, and the call center isn’t as helpful as the US based analysts at NetSuite. Also, since our software is hosted, it sometimes functions slower than I’d want it to.

Top Critical Review
T
Timothy
Reviewed on Jul 2, 2021

While handling campaigns, it runs smoothly

Knowing where you are in the system is difficult.

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Alternatives

Adobe Campaign Alternatives
8.8
8.6
Marketo Engage Alternatives
8.8
8.6
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Adobe Campaign vs. Marketo Engage: Detailed Comparison

Adobe Campaign vs. Marketo Engage Top Ratings & Reviews: Marketo Engage

In our rating and review comparison of Adobe Campaign vs. Marketo Engage, Marketo Engage has 84 user reviews and Adobe Campaign has 42. The average star rating for Marketo Engage is 4.28 while Adobe Campaign has an average rating of 4.26. Marketo Engage has more positive reviews than Adobe Campaign. Comparing Adobe Campaign vs. Marketo Engage reviews, Marketo Engage has stronger overall reviews.

Adobe Campaign vs. Marketo Engage Best Features & Functionality: Marketo Engage

Adobe Campaign vs. Marketo Engage both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management System (CMS) Features, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Adobe Campaign vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than Adobe Campaign.

Adobe Campaign vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of Adobe Campaign vs. Marketo Engage, Marketo Engage's pricing starts at 0/month and is more affordable compared to Marketo Engage's starting cost of 0/month.

Adobe Campaign vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of Adobe Campaign vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of use, learning curve, setup & support, quality of support, ease of admin. Adobe Campaign scores higher in meets requirements, but Marketo Engage has the best scores overall for system usability.

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