ActiveCampaign vs. Keap: Which is Best? - Wheelhouse

ActiveCampaign vs. Keap: Which is Best?

ActiveCampaign vs. Keap Best Overall: Keap

In our comparison of ActiveCampaign vs. Keap, Keap is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

ActiveCampaign Quick Info
WH Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:
Keap Quick Info
WH Score:
8.5
Pricing Score:
7.9
Feature Score:
7.8
Usability Score:
8.0
Company Size:All Sizes
Platforms:

Pricing

ActiveCampaign Pricing
Lite
$29
per month
Plus
$49
per month
Professional
$149
per month
Enterprise
Contact Us
Keap Pricing
Pro
$129
per month
Max
$199
per month

Features

ActiveCampaign Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
Keap Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics

Pros & Cons

ActiveCampaign Pros & Cons
Pros
  • Easy to create campaigns and review reports.
Cons
  • None.
Keap Pros & Cons
Pros
  • Simple and spontaneous in use
  • Learning and navigation are super easy
  • Offering a number of tools to search, organize and evaluate the information in just a wink of an eye
  • It can automate purchasing, emails campaigns and tracking of clients
  • It saves us a lot of time and energy.
Cons
  • It has a steep learning curve
  • The interface seems clunky
  • Hope to get these corrected in the next update.

Reviews

ActiveCampaign Reviews
Top Favorable Review
M
Michelle
Reviewed on Jul 2, 2021

Active Campaign is quite user-friendly, in my opinion; it makes creating and reporting campaigns a breeze. But it might be annoying when there are sporadic problems with a website's responsiveness when changing a campaign.

Easy to create campaigns and review reports

Non responsive team

Top Critical Review
W
William
Reviewed on Jul 2, 2021

This CRM is great because it's simple to use and has all the essential data I require. It is an easy method of gathering all leads.

Easy to use

None

Keap Reviews
Top Favorable Review
J
Joe
Reviewed on Jul 2, 2021

Simple and spontaneous in use. Learning and navigation are super easy. Offering a number of tools to search, organize and evaluate the information in just a wink of an eye. It can automate purchasing, emails campaigns and tracking of clients. It saves us a lot of time and energy.

Limited sorting and organizing of clients' information.

Top Critical Review
D
Diane
Reviewed on Jul 2, 2021

Overall, love the software. Can't imagine working without it.

I feel very lucky to have Infusionsoft as my partner. Their amazing support is always ready to help. It is like a one-stop-shop for everything you need, CRM, marketing and e-commerce. The email campaigns are great. Out of all the automation tools I've used, Infusionsoft is the best.

It has a steep learning curve. The interface seems clunky. Hope to get these corrected in the next update.

Alternatives

ActiveCampaign Alternatives
8.7
Keap Alternatives
8.7
Add to Compare

Add suggested to comparison

ActiveCampaign vs. Keap: Detailed Comparison

ActiveCampaign vs. Keap Top Ratings & Reviews: Keap

In our rating and review comparison of ActiveCampaign vs. Keap, Keap has 58 user reviews and ActiveCampaign has 9. The average star rating for Keap is 4.29 while ActiveCampaign has an average rating of 4.11. Keap has more positive reviews than ActiveCampaign. Comparing ActiveCampaign vs. Keap reviews, Keap has stronger overall reviews.

ActiveCampaign vs. Keap Best Features & Functionality: Keap

ActiveCampaign vs. Keap both offer a strong set of features and functionality including Customer Management, Lead Management, Reporting & Analytics, Drag-and-Drop Builders/Designers, Supported Channels, Accounting Features, Customizable Items, Collaboration Tools, Systems/Administrative, Sync/Refresh, Identity and Access Management (IAM), Cybersecurity Features, Integration Options, Microsoft 365, Google Workspace, Limits, After-Sales Service. In our feature comparison of ActiveCampaign vs. Keap, Keap offers more of the most popular features and tools than ActiveCampaign.

ActiveCampaign vs. Keap Best Pricing: ActiveCampaign

In our pricing comparison of ActiveCampaign vs. Keap, ActiveCampaign's pricing starts at $29/month and is more affordable compared to Keap's starting cost of $129/month.

ActiveCampaign vs. Keap Best Usability: Keap

Our comparison of ActiveCampaign vs. Keap shows that Keap scores higher in usability for ease of use, learning curve, quality of support, ease of admin. ActiveCampaign scores higher in meets requirements, setup & support, but Keap has the best scores overall for system usability.

The right software for your business

Get your personalized recommendations now.