Act-On vs. Watson Campaign Automation: Which is Best?

Act-On vs. Watson Campaign Automation: Which is Best?

Act-On vs. Watson Campaign Automation Best Overall: Act-On

In our comparison of Act-On vs. Watson Campaign Automation, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Watson Campaign Automation Quick Info
WH Score:
8.3
Pricing Score:
7.9
Feature Score:
8.6
Usability Score:
7.5
Company Size:Mid Market, Large Market
Platforms:

Pricing

Act-On Pricing

N/A

Watson Campaign Automation Pricing
Price Range
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Features

Act-On Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Customer Profiling
  • Customer Lifecycle Management
  • Subscription Management
Watson Campaign Automation Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Customer Profiling
  • Customer Lifecycle Management
  • Subscription Management

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Watson Campaign Automation Pros & Cons
Pros
  • Flexible scoring options, including BANT and behavioral scoring
  • Detailed reporting capabilities
  • Personalization and dynamic content for various elements.
Cons
  • The customer service could be improved
  • Because, in spite of scheduling, my mails could not be sent
  • The customer support does not help much in this regard in spite of inquiry.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Watson Campaign Automation Reviews
Top Favorable Review
E
Elizabeth
Reviewed on Jul 2, 2021

Its intuitive interface and comprehensive features make it a powerful choice, although some improvements in the WYSIWYG editor would be welcome.

Flexible scoring options, including BANT and behavioral scoring. Detailed reporting capabilities. Personalization and dynamic content for various elements.

Minor quirks with the WYSIWYG editor; split source and design views would be beneficial.

Top Critical Review
E
Edna
Reviewed on Jul 2, 2021

It is helpful in scheduling emails to get to know the clients and communicating better in the future with them.

The quality check of emails before scheduling is very useful to gain a better experience of scheduling emails.

The customer service could be improved. Because, in spite of scheduling, my mails could not be sent. The customer support does not help much in this regard in spite of inquiry.

Alternatives

Act-On Alternatives
8.8
8.6
Watson Campaign Automation Alternatives
8.8
8.6
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Act-On vs. Watson Campaign Automation: Detailed Comparison

Act-On vs. Watson Campaign Automation Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Watson Campaign Automation, Act-On has 63 user reviews and Watson Campaign Automation has 14. The average star rating for Act-On is 4.36 while Watson Campaign Automation has an average rating of 4. Act-On has more positive reviews than Watson Campaign Automation. Comparing Act-On vs. Watson Campaign Automation reviews, Act-On has stronger overall reviews.

Act-On vs. Watson Campaign Automation Best Features & Functionality: Watson Campaign Automation

Act-On vs. Watson Campaign Automation both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, Project Management Features, Drag-and-Drop Builders/Designers, Customizable Items, Data Management, Content Management System (CMS) Features, Course Management, Systems/Administrative, Password Management, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of Act-On vs. Watson Campaign Automation, Watson Campaign Automation offers more of the most popular features and tools than Act-On.

Act-On vs. Watson Campaign Automation Best Pricing: Watson Campaign Automation

In our pricing comparison of Act-On vs. Watson Campaign Automation, Watson Campaign Automation's pricing starts at 0/month and is more affordable compared to Watson Campaign Automation's starting cost of 0/month.

Act-On vs. Watson Campaign Automation Best Usability: Act-On

Our comparison of Act-On vs. Watson Campaign Automation shows that Act-On scores higher in usability for ease of use, learning curve, setup & support, quality of support. Watson Campaign Automation scores higher in meets requirements, ease of admin, but Act-On has the best scores overall for system usability.

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