Act-On vs. Keap: Which is Best? - Wheelhouse

Act-On vs. Keap: Which is Best?

Act-On vs. Keap Best Overall: Keap

In our comparison of Act-On vs. Keap, Keap is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Keap Quick Info
WH Score:
8.6
Pricing Score:
7.9
Feature Score:
7.8
Usability Score:
8.0
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Keap Pricing
Pro
$129
per month
Max
$199
per month

Features

Act-On Features
  • Pipeline Management
  • Subscription Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
Keap Features
  • Pipeline Management
  • Subscription Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Keap Pros & Cons
Pros
  • Simple and spontaneous in use
  • Learning and navigation are super easy
  • Offering a number of tools to search, organize and evaluate the information in just a wink of an eye
  • It can automate purchasing, emails campaigns and tracking of clients
  • It saves us a lot of time and energy.
Cons
  • It has a steep learning curve
  • The interface seems clunky
  • Hope to get these corrected in the next update.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Keap Reviews
Top Favorable Review
J
Joe
Reviewed on Jul 2, 2021

Simple and spontaneous in use. Learning and navigation are super easy. Offering a number of tools to search, organize and evaluate the information in just a wink of an eye. It can automate purchasing, emails campaigns and tracking of clients. It saves us a lot of time and energy.

Limited sorting and organizing of clients' information.

Top Critical Review
D
Diane
Reviewed on Jul 2, 2021

Overall, love the software. Can't imagine working without it.

I feel very lucky to have Infusionsoft as my partner. Their amazing support is always ready to help. It is like a one-stop-shop for everything you need, CRM, marketing and e-commerce. The email campaigns are great. Out of all the automation tools I've used, Infusionsoft is the best.

It has a steep learning curve. The interface seems clunky. Hope to get these corrected in the next update.

Alternatives

Act-On Alternatives
8.8
Keap Alternatives
8.8
Add to Compare

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Act-On vs. Keap: Detailed Comparison

Act-On vs. Keap Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Keap, Act-On has 63 user reviews and Keap has 58. The average star rating for Act-On is 4.36 while Keap has an average rating of 4.29. Act-On has more positive reviews than Keap. Comparing Act-On vs. Keap reviews, Act-On has stronger overall reviews.

Act-On vs. Keap Best Features & Functionality: Keap

Act-On vs. Keap both offer a strong set of features and functionality including Customer Management, Lead Management, Reporting & Analytics, Supported Channels, Accounting Features, Customizable Items, Collaboration Tools, Drag-and-Drop Builders/Designers, Systems/Administrative, Sync/Refresh, Identity and Access Management (IAM), Cybersecurity Features, Integration Options, Microsoft 365, Google Workspace, Limits, After-Sales Service. In our feature comparison of Act-On vs. Keap, Keap offers more of the most popular features and tools than Act-On.

Act-On vs. Keap Best Pricing: Keap

In our pricing comparison of Act-On vs. Keap, Keap's pricing starts at $129/month and is more affordable compared to Act-On's starting cost of $1100/month.

Act-On vs. Keap Best Usability: Keap

Our comparison of Act-On vs. Keap shows that Keap scores higher in usability for quality of support, ease of admin. Act-On scores higher in ease of use, meets requirements, learning curve, setup & support, but Keap has the best scores overall for system usability.

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