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Marketing Automation Articles

The Pros and Cons of Automated Agents

The Pros and Cons of Automated Agents
Read more about the pros and cons of automated agent software and see how you can successfully implement customer service tools and automations into your communications.

Marketing Automation Software: The Basics

Marketing Automation Software: The Basics

Marketing success depends upon many factors, but no matter how appealing a campaign may be conceptually, it must be efficient or be at risk of failure. Marketing automation software can increase your marketing strategy’s efficiency significantly, and make it more cost effective in the process.

While many marketing experts understand this, the use of automated marketing software remains fairly low, due to business owners’ unfamiliarity with products and the benefits and advantages they offer.

How to Drive Innovation Through Automation

How to Drive Innovation Through Automation

Just a few decades ago, consumers and companies alike were focusing on hardware: which new phone, which brand of computer, which car would be the best? But that’s not necessarily the case today, in large part simply because the exponential advances in hardware capabilities that helped to make the information age ...

We have the storage, the speed, and the networks to accomplish our goals. But innovation doesn’t sleep. If it’s not the hardware that’s fueling it today, what is it? The answer is software. This is a particularly noticeable phenomenon in marketing, right now. It’s no longer about what print ads,...

High and Low Cost of Marketing Automation Software

High and Low Cost of Marketing Automation Software

Marketing automation is no longer the new kid on the block when it comes to helping your company maintain a competitive edge. If you intend on keeping that edge honed, you’re probably already dabbling in marketing automation software solutions, or you should be.

Marketing software solutions vary from vendor to vendor in many significant ways: