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Marketing Automation Whitepapers
Marketing Automation Articles
The Pros and Cons of Automated Agents
Marketing Automation Software: The Basics
Marketing success depends upon many factors, but no matter how appealing a campaign may be conceptually, it must be efficient or be at risk of failure. Marketing automation software can increase your marketing strategy’s efficiency significantly, and make it more cost effective in the process.
While many marketing experts understand this, the use of automated marketing software remains fairly low, due to business owners’ unfamiliarity with products and the benefits and advantages they offer.
How to Drive Innovation Through Automation
Just a few decades ago, consumers and companies alike were focusing on hardware: which new phone, which brand of computer, which car would be the best? But that’s not necessarily the case today, in large part simply because the exponential advances in hardware capabilities that helped to make the information age ...
We have the storage, the speed, and the networks to accomplish our goals. But innovation doesn’t sleep. If it’s not the hardware that’s fueling it today, what is it? The answer is software. This is a particularly noticeable phenomenon in marketing, right now. It’s no longer about what print ads,...
High and Low Cost of Marketing Automation Software
Marketing automation is no longer the new kid on the block when it comes to helping your company maintain a competitive edge. If you intend on keeping that edge honed, you’re probably already dabbling in marketing automation software solutions, or you should be.
Marketing software solutions vary from vendor to vendor in many significant ways: