Search Optics CMS is a content management system that allows businesses to keep their customers updated in real-time about anything and everything they need to know in relation to services and products. Search Optics makes it easy to update websites, customize the single, cohesive platform to user-specific needs, and control content even after revisions or accidental deletions. Search Optics serves clients in the automotive industry, the gaming industry, the hotels and hospitality industry, senior living centers, and restaurant and other food service industries.
Search Optic’s goal is to optimize content in order to get leads, and to turn those leads into sales. It’s built for e-Commerce businesses that want to use the best Internet tools available to maximize their bottom line. Search Optics CMS does this in several ways. First, it helps optimize your content to capture leads. Their team manages search and SEO tactics, and focuses on getting your business in front of users on local mobile devices. The next focus is to help create more effective content that drives up demand for a business’ products or services. The Search Optics staff monitors and optimizes content in order to do just that.
Next, Search Optics helps users target their fixed operations marketing to boost reoccurring revenue. They do this by keeping your information up to date on more than 50 online directories, monitoring reviews and matching sales offered by competitors. Their comparison shopping tools also help visitors to your site discover options they may not have known existed, and keep them clicking, exposing them to even more targeted marketing. Finally, Search Optics ties it all together with analytics that review every aspect of your business, finds connections to show what worked and what didn’t, and helps calculate profits based on marketing and other costs during the month.