Adobe Experience Manager makes it simple for users to develop and use websites, mobile apps, and other forms with their wide range of digital asset management tools. By keeping all your documents, files, and experiences in one central management portal, it’s easy to keep your brand consistent, across every screen, every social media outlet, and every browser. At the heart of Adobe Experience Manager is the ability to create and manage websites that are mobile responsive, utilize e-Commerce tools, and have integrated marketing tools that can be created, launched, and optimized anywhere you go.
This doesn’t apply to just a single website—through the Experience Manager, users can manage multiple hubs, keeping up with cross-promotion and yet still creating unique and valuable experiences on each of their websites. Build forums, and integrate other social aspects into your site to keep customers involved. When you’re done building, you can move on to analyzing the data for optimization. Adobe offers metadata services, workflow management, and everything else you need to keep your website active and thriving in a competitive Internet environment.
The Experience Manager is broken up into eight main functions: Analytics, Audience Manager, Campaign, Experience Manager, Media Optimizer, Primetime, Social, and Target. Through any of these tools, users can hone in on what they want to work on, get relevant data for each area of their website, and then put solutions into place to watch their website grow. Everything about your customers’ or readers’ experience will be flawless, while your behind-the-scenes work is efficient and easy to manage. Through the always-accessible library, you can keep all of your pages and websites consistent, or keep a team of website managers on the same page so that all of your brand’s Internet presence is easy to identify.