Marketo Engage vs. Zoho Campaigns : Which is Best?

Marketo Engage vs. Zoho Campaigns : Which is Best?

Marketo Engage vs. Zoho Campaigns Best Overall: Marketo Engage

In our comparison of Marketo Engage vs. Zoho Campaigns , Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:
Zoho Campaigns Quick Info
WH Score:
8.5
Pricing Score:
7.9
Feature Score:
7.7
Usability Score:
7.9
Company Size:All Sizes
Platforms:

Pricing

Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Zoho Campaigns Pricing
Forever Free
Free
per month
Standard
$3
per month
Professional
$4.5
per month
Pay-As-You-Go
Contact Us

Features

Marketo Engage Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Campaign Builder
  • Chat/IM
  • Email
  • Salesforce
  • SugarCRM
  • NetSuite
Zoho Campaigns Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Campaign Builder
  • Chat/IM
  • Email
  • Salesforce
  • SugarCRM
  • NetSuite

Pros & Cons

Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.
Zoho Campaigns Pros & Cons
Pros
  • CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money.
Cons
  • I think that having a better choice of templates for business users could be very useful
  • Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Reviews

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Zoho Campaigns Reviews
Top Favorable Review
J
Joanna
Reviewed on Jul 2, 2021

It makes everything incredibly tailored by informing us about the best times to get in touch with different locations based on previous efforts. It seamlessly connects and seems like an extension of my workflow as a subscriber to Zoho Suite. It's also affordable and simple to use, especially for team members who aren't as tech-savvy. Zoho Campaigns is a must-try if you're searching for an effective, user-friendly tool to organize and carry out focused marketing campaigns!

CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money

None

Top Critical Review
T
Timothy
Reviewed on Jul 2, 2021

I am able to send the right emails to the right people very quickly. Scheduling in advance means that I can get my message out efficiently. This has helped me streamline my email campaigns and save time.

A good user interface is my favorite part of this product. It's easy to use, and there are some areas that are quite intuitive. Moreover, it's pretty reliable and fast, which is great.

I think that having a better choice of templates for business users could be very useful. Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Alternatives

Marketo Engage Alternatives
8.7
8.6
Zoho Campaigns Alternatives
8.7
8.6
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Marketo Engage vs. Zoho Campaigns : Detailed Comparison

Marketo Engage vs. Zoho Campaigns Top Ratings & Reviews: Zoho Campaigns

In our rating and review comparison of Marketo Engage vs. Zoho Campaigns , Zoho Campaigns has 7 user reviews and Marketo Engage has 85. The average star rating for Zoho Campaigns is 4.28 while Marketo Engage has an average rating of 4.28. Zoho Campaigns has more positive reviews than Marketo Engage. Comparing Marketo Engage vs. Zoho Campaigns reviews, Zoho Campaigns has stronger overall reviews.

Marketo Engage vs. Zoho Campaigns Best Features & Functionality: Marketo Engage

Marketo Engage vs. Zoho Campaigns both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Marketo Engage vs. Zoho Campaigns , Marketo Engage offers more of the most popular features and tools than Zoho Campaigns .

Marketo Engage vs. Zoho Campaigns Best Pricing: Zoho Campaigns

In our pricing comparison of Marketo Engage vs. Zoho Campaigns , Zoho Campaigns 's pricing starts at Free/month and is more affordable compared to Zoho Campaigns 's starting cost of Free/month.

Marketo Engage vs. Zoho Campaigns Best Usability: Marketo Engage

Our comparison of Marketo Engage vs. Zoho Campaigns shows that Marketo Engage scores higher in usability for ease of use, quality of support, ease of admin. Zoho Campaigns scores higher in meets requirements, learning curve, setup & support, but Marketo Engage has the best scores overall for system usability.

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