Marketo Engage vs. Sailthru: Which is Best? - Wheelhouse

Marketo Engage vs. Sailthru: Which is Best?

Marketo Engage vs. Sailthru Best Overall: Marketo Engage

In our comparison of Marketo Engage vs. Sailthru, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:
Sailthru Quick Info
WH Score:
8.1
Pricing Score:
7.4
Feature Score:
7.6
Usability Score:
7.6
Company Size:Small Business, Mid Market
Platforms:

Pricing

Marketo Engage Pricing
Price Range
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* Vendor does not share prices.

Sailthru Pricing
Price Range
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* Vendor does not share prices.

Features

Marketo Engage Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Chat/IM
  • Email
  • Landing Pages
  • Campaign Builder
  • Workspace
  • Custom Fields
Sailthru Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Chat/IM
  • Email
  • Landing Pages
  • Campaign Builder
  • Workspace
  • Custom Fields

Pros & Cons

Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.
Sailthru Pros & Cons
Pros
  • Customer service is great , email optimization and continues to improve based on customers' feedbacks.
Cons
  • The absence of API support for seamless integration with external systems adds complexity to this process, making it more challenging than anticipated.

Reviews

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Sailthru Reviews
Top Favorable Review
W
William
Reviewed on Jul 2, 2021

Sailthru is an ESP that pays close attention to what its users have to say and adapts its platform as a result. It offers exceptional customer service and CSMs, as well as great email optimization and testing capabilities. Dynamic customization might be challenging to utilize, and reporting can be a bit tedious.

Customer service is great , email optimization and continues to improve based on customers' feedbacks

The reporting is a little cumbersome and use of dynamic personalization was a bit difficult.

Top Critical Review
L
Laurel
Reviewed on Jul 2, 2021

From automated email servers to batch and flash mailings, Sailthru empowers our email team to streamline operations. The platform's capabilities have proven invaluable in delivering personalized emails to diverse lists, eliminating the need for manual composition.

The platform's ability to capture crucial details such as preferences, email interactions, purchase patterns, and more contributes to building long-term connections and, ultimately, sustained profitability.

The absence of API support for seamless integration with external systems adds complexity to this process, making it more challenging than anticipated.

Alternatives

Marketo Engage Alternatives
8.7
8.6
Sailthru Alternatives
8.7
8.6
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Marketo Engage vs. Sailthru: Detailed Comparison

Marketo Engage vs. Sailthru Top Ratings & Reviews: Marketo Engage

In our rating and review comparison of Marketo Engage vs. Sailthru, Marketo Engage has 85 user reviews and Sailthru has 14. The average star rating for Marketo Engage is 4.28 while Sailthru has an average rating of 4.07. Marketo Engage has more positive reviews than Sailthru. Comparing Marketo Engage vs. Sailthru reviews, Marketo Engage has stronger overall reviews.

Marketo Engage vs. Sailthru Best Features & Functionality: Marketo Engage

Marketo Engage vs. Sailthru both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Marketo Engage vs. Sailthru, Marketo Engage offers more of the most popular features and tools than Sailthru.

Marketo Engage vs. Sailthru Best Pricing: Sailthru

In our pricing comparison of Marketo Engage vs. Sailthru, Sailthru's pricing starts at N/A/month and is more affordable compared to Sailthru's starting cost of N/A/month.

Marketo Engage vs. Sailthru Best Usability: Marketo Engage

Our comparison of Marketo Engage vs. Sailthru shows that Marketo Engage scores higher in usability for ease of use, learning curve, setup & support, ease of admin. Sailthru scores higher in meets requirements, quality of support, but Marketo Engage has the best scores overall for system usability.

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