HubSpot Marketing Hub vs. Keap: Which is Best?

HubSpot Marketing Hub vs. Keap: Which is Best?

HubSpot Marketing Hub vs. Keap Best Overall: Keap

In our comparison of HubSpot Marketing Hub vs. Keap, Keap is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

HubSpot Marketing Hub Quick Info
WH Score:
8.4
Pricing Score:
7.5
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:
Keap Quick Info
WH Score:
8.6
Pricing Score:
7.9
Feature Score:
7.8
Usability Score:
8.0
Company Size:All Sizes
Platforms:

Pricing

HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month
Keap Pricing
Pro
$129
per month
Max
$199
per month

Features

HubSpot Marketing Hub Features
  • Discount/Promotion Management
  • Product Tour/Demo
  • Campaign Orchestration
  • Lead Generation
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • Invoicing & Billing
  • Estimates & Quotations
Keap Features
  • Discount/Promotion Management
  • Product Tour/Demo
  • Campaign Orchestration
  • Lead Generation
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • Invoicing & Billing
  • Estimates & Quotations

Pros & Cons

HubSpot Marketing Hub Pros & Cons
Pros
  • One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers
  • The platform is also great for building your website
  • But the real standout feature of Hubspot is their amazing support team
  • They are always quick to respond and offer helpful solutions.
Cons
  • The free version doesn’t offer much.
Keap Pros & Cons
Pros
  • Simple and spontaneous in use
  • Learning and navigation are super easy
  • Offering a number of tools to search, organize and evaluate the information in just a wink of an eye
  • It can automate purchasing, emails campaigns and tracking of clients
  • It saves us a lot of time and energy.
Cons
  • It has a steep learning curve
  • The interface seems clunky
  • Hope to get these corrected in the next update.

Reviews

HubSpot Marketing Hub Reviews
Top Favorable Review
S
Sheri
Reviewed on Jul 2, 2021

If you are looking for a tool to keep track of clients, build your website, and set up marketing campaigns, Hubspot is a great option. However, be prepared to spend some time learning how to use the platform. And if you do run into any issues, their support team is there to help!

One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers. The platform is also great for building your website. But the real standout feature of Hubspot is their amazing support team. They are always quick to respond and offer helpful solutions

While Hubspot offers great functionality, it can be confusing to use at times, especially when it comes to formatting a landing page. However, their support team is quick to offer workarounds and solutions

Top Critical Review
R
Robert
Reviewed on Jul 2, 2021

This is an extremely easy and flexible tool to work with. Really made for small businesses.

The free version doesn’t offer much.

Keap Reviews
Top Favorable Review
J
Joe
Reviewed on Jul 2, 2021

Simple and spontaneous in use. Learning and navigation are super easy. Offering a number of tools to search, organize and evaluate the information in just a wink of an eye. It can automate purchasing, emails campaigns and tracking of clients. It saves us a lot of time and energy.

Limited sorting and organizing of clients' information.

Top Critical Review
D
Diane
Reviewed on Jul 2, 2021

Overall, love the software. Can't imagine working without it.

I feel very lucky to have Infusionsoft as my partner. Their amazing support is always ready to help. It is like a one-stop-shop for everything you need, CRM, marketing and e-commerce. The email campaigns are great. Out of all the automation tools I've used, Infusionsoft is the best.

It has a steep learning curve. The interface seems clunky. Hope to get these corrected in the next update.

Alternatives

HubSpot Marketing Hub Alternatives
8.8
Keap Alternatives
8.8
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HubSpot Marketing Hub vs. Keap: Detailed Comparison

HubSpot Marketing Hub vs. Keap Top Ratings & Reviews: HubSpot Marketing Hub

In our rating and review comparison of HubSpot Marketing Hub vs. Keap, HubSpot Marketing Hub has 220 user reviews and Keap has 58. The average star rating for HubSpot Marketing Hub is 4.53 while Keap has an average rating of 4.29. HubSpot Marketing Hub has more positive reviews than Keap. Comparing HubSpot Marketing Hub vs. Keap reviews, HubSpot Marketing Hub has stronger overall reviews.

HubSpot Marketing Hub vs. Keap Best Features & Functionality: Keap

HubSpot Marketing Hub vs. Keap both offer a strong set of features and functionality including Customer Relationship Management (CRM) Features, Lead Management, Reporting & Analytics, Supported Channels, Accounting Features, Customizable Items, Collaboration Tools, Drag-and-Drop Builders/Designers, Systems/Administrative, Sync/Refresh, Identity and Access Management (IAM), Cybersecurity Features, Integration Options, Microsoft 365, Google Workspace, Limits, After-Sales Service. In our feature comparison of HubSpot Marketing Hub vs. Keap, Keap offers more of the most popular features and tools than HubSpot Marketing Hub.

HubSpot Marketing Hub vs. Keap Best Pricing: Keap

In our pricing comparison of HubSpot Marketing Hub vs. Keap, Keap's pricing starts at $129/month and is more affordable compared to Keap's starting cost of $129/month.

HubSpot Marketing Hub vs. Keap Best Usability: Keap

Our comparison of HubSpot Marketing Hub vs. Keap shows that Keap scores higher in usability for ease of use, quality of support, ease of admin. HubSpot Marketing Hub scores higher in meets requirements, learning curve, setup & support, but Keap has the best scores overall for system usability.

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