ActiveCampaign vs. Ortto: Which is Best? - Wheelhouse

ActiveCampaign vs. Ortto: Which is Best?

ActiveCampaign vs. Ortto Best Overall: Ortto

In our comparison of ActiveCampaign vs. Ortto, Ortto is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

ActiveCampaign Quick Info
WH Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:
Ortto Quick Info
WH Score:
8.7
Pricing Score:
8.1
Feature Score:
8.0
Usability Score:
8.0
Company Size:All Sizes
Platforms:

Pricing

ActiveCampaign Pricing

N/A

Ortto Pricing

N/A

Features

ActiveCampaign Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
Ortto Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics

Pros & Cons

ActiveCampaign Pros & Cons
Pros
  • Easy to create campaigns and review reports.
Cons
  • None.
Ortto Pros & Cons
Pros
  • All the customization features you’d think of are in this software, integration with other SaaS services is possible.
Cons
  • It is partially intuitive, to understand how to perform nearly anything in the software you must be an advanced user.

Reviews

ActiveCampaign Reviews
Top Favorable Review
M
Michelle
Reviewed on Jul 2, 2021

Active Campaign is quite user-friendly, in my opinion; it makes creating and reporting campaigns a breeze. But it might be annoying when there are sporadic problems with a website's responsiveness when changing a campaign.

Easy to create campaigns and review reports

Non responsive team

Top Critical Review
W
William
Reviewed on Jul 2, 2021

This CRM is great because it's simple to use and has all the essential data I require. It is an easy method of gathering all leads.

Easy to use

None

Ortto Reviews
Top Favorable Review
L
Leon
Reviewed on Jul 2, 2021

Non-technical staff can understand the client’s journey and email marketing thanks to this simple to use software, Autopilot.

All the customization features you’d think of are in this software, integration with other SaaS services is possible.

Preview and the actual email are completely disparate.

Top Critical Review
M
Marty
Reviewed on Jul 2, 2021

Getting good benefits and excellent aid.

You don’t have to repeatedly do the same marketing tasks as the software provides a large amount of reports, value and functionality. You can instantly send SMS campaigns or emails.

It is partially intuitive, to understand how to perform nearly anything in the software you must be an advanced user.

Alternatives

ActiveCampaign Alternatives
8.8
8.6
Ortto Alternatives
8.8
8.6
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ActiveCampaign vs. Ortto: Detailed Comparison

ActiveCampaign vs. Ortto Top Ratings & Reviews: Ortto

In our rating and review comparison of ActiveCampaign vs. Ortto, Ortto has 21 user reviews and ActiveCampaign has 9. The average star rating for Ortto is 4.61 while ActiveCampaign has an average rating of 4.11. Ortto has more positive reviews than ActiveCampaign. Comparing ActiveCampaign vs. Ortto reviews, Ortto has stronger overall reviews.

ActiveCampaign vs. Ortto Best Features & Functionality: Ortto

ActiveCampaign vs. Ortto both offer a strong set of features and functionality including Customer Management, Reporting & Analytics, Lead Management, Campaign Management, Supported Channels, Chat/IM Management, Collaboration Tools, Drag-and-Drop Builders/Designers, Customizable Items, Data Management, Systems/Administrative, Identity and Access Management (IAM), Disaster Recovery, Integration Options, After-Sales Service, Supported Technologies, Limits, Campaign Types. In our feature comparison of ActiveCampaign vs. Ortto, Ortto offers more of the most popular features and tools than ActiveCampaign.

ActiveCampaign vs. Ortto Best Pricing: Ortto

In our pricing comparison of ActiveCampaign vs. Ortto, Ortto's pricing starts at 0/month and is more affordable compared to Ortto's starting cost of 0/month.

ActiveCampaign vs. Ortto Best Usability: Ortto

Our comparison of ActiveCampaign vs. Ortto shows that Ortto scores higher in usability for ease of use, learning curve, setup & support, quality of support. ActiveCampaign scores higher in meets requirements, ease of admin, but Ortto has the best scores overall for system usability.

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