Act-On vs. Zoho Campaigns : Which is Best? - Wheelhouse

Act-On vs. Zoho Campaigns : Which is Best?

Act-On vs. Zoho Campaigns Best Overall: Act-On

In our comparison of Act-On vs. Zoho Campaigns , Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Zoho Campaigns Quick Info
WH Score:
8.5
Pricing Score:
7.9
Feature Score:
7.7
Usability Score:
7.9
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Zoho Campaigns Pricing
Forever Free
Free
per month
Standard
$3
per month
Professional
$4.5
per month
Pay-As-You-Go
Contact Us

Features

Act-On Features
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
Zoho Campaigns Features
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Zoho Campaigns Pros & Cons
Pros
  • CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money.
Cons
  • I think that having a better choice of templates for business users could be very useful
  • Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Zoho Campaigns Reviews
Top Favorable Review
J
Joanna
Reviewed on Jul 2, 2021

It makes everything incredibly tailored by informing us about the best times to get in touch with different locations based on previous efforts. It seamlessly connects and seems like an extension of my workflow as a subscriber to Zoho Suite. It's also affordable and simple to use, especially for team members who aren't as tech-savvy. Zoho Campaigns is a must-try if you're searching for an effective, user-friendly tool to organize and carry out focused marketing campaigns!

CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money

None

Top Critical Review
T
Timothy
Reviewed on Jul 2, 2021

I am able to send the right emails to the right people very quickly. Scheduling in advance means that I can get my message out efficiently. This has helped me streamline my email campaigns and save time.

A good user interface is my favorite part of this product. It's easy to use, and there are some areas that are quite intuitive. Moreover, it's pretty reliable and fast, which is great.

I think that having a better choice of templates for business users could be very useful. Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Alternatives

Act-On Alternatives
8.8
8.6
Zoho Campaigns Alternatives
8.8
8.6
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Act-On vs. Zoho Campaigns : Detailed Comparison

Act-On vs. Zoho Campaigns Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Zoho Campaigns , Act-On has 63 user reviews and Zoho Campaigns has 7. The average star rating for Act-On is 4.36 while Zoho Campaigns has an average rating of 4.28. Act-On has more positive reviews than Zoho Campaigns . Comparing Act-On vs. Zoho Campaigns reviews, Act-On has stronger overall reviews.

Act-On vs. Zoho Campaigns Best Features & Functionality: Act-On

Act-On vs. Zoho Campaigns both offer a strong set of features and functionality including Lead Management, Campaign Management, Campaign Types, Reporting & Analytics, Supported Channels, Customizable Items, Integration Options. In our feature comparison of Act-On vs. Zoho Campaigns , Act-On offers more of the most popular features and tools than Zoho Campaigns .

Act-On vs. Zoho Campaigns Best Pricing: Zoho Campaigns

In our pricing comparison of Act-On vs. Zoho Campaigns , Zoho Campaigns 's pricing starts at Free/month and is more affordable compared to Zoho Campaigns 's starting cost of Free/month.

Act-On vs. Zoho Campaigns Best Usability: Act-On

Our comparison of Act-On vs. Zoho Campaigns shows that Act-On scores higher in usability for ease of use, setup & support, quality of support, ease of admin. Zoho Campaigns scores higher in meets requirements, learning curve, but Act-On has the best scores overall for system usability.

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