Act-On vs. Ontraport: Which is Best? - Wheelhouse

Act-On vs. Ontraport: Which is Best?

Act-On vs. Ontraport Best Overall: Act-On

In our comparison of Act-On vs. Ontraport, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Ontraport Quick Info
WH Score:
8.0
Pricing Score:
7.3
Feature Score:
7.5
Usability Score:
7.4
Company Size:Small Business, Mid Market
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Ontraport Pricing
Basic
$24
per contact / per month
Plus
$83
per contact / per month
Pro
$124
per contact / per month
Enterprise
$249
per contact / per month

Features

Act-On Features
  • Customer Lifecycle Management
  • Discount/Promotion Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
Ontraport Features
  • Customer Lifecycle Management
  • Discount/Promotion Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Ontraport Pros & Cons
Pros
  • It allows me to create and publish marketing materials for my business all in one day
  • The customer support is very responsive.
Cons
  • Using it was tricky
  • Using the Ontraport system had annoying problems.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Ontraport Reviews
Top Favorable Review
L
Leo
Reviewed on Jul 2, 2021

It allows me to create and publish marketing materials for my business all in one day. The customer support is very responsive.

It is already expensive but if you add on some tools, you are almost robbed.

Top Critical Review
J
Jeffrey
Reviewed on Jul 2, 2021

My experience with this costly software was annoying and there are far better and cheaper systems on the market.

The capacity for a more robust system that lets many tools to be centrally kept exists. You can link the following (web pages and forms) to your marketing automation tools, email, etc. once you’ve developed them in this software

Using it was tricky. Using the Ontraport system had annoying problems.

Alternatives

Act-On Alternatives
8.8
8.6
Ontraport Alternatives
8.8
8.6
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Act-On vs. Ontraport: Detailed Comparison

Act-On vs. Ontraport Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Ontraport, Act-On has 63 user reviews and Ontraport has 31. The average star rating for Act-On is 4.36 while Ontraport has an average rating of 4.25. Act-On has more positive reviews than Ontraport. Comparing Act-On vs. Ontraport reviews, Act-On has stronger overall reviews.

Act-On vs. Ontraport Best Features & Functionality: Act-On

Act-On vs. Ontraport both offer a strong set of features and functionality including Lead Management, Campaign Management, Campaign Types, Reporting & Analytics, Supported Channels, Customizable Items, Integration Options. In our feature comparison of Act-On vs. Ontraport, Act-On offers more of the most popular features and tools than Ontraport.

Act-On vs. Ontraport Best Pricing: Ontraport

In our pricing comparison of Act-On vs. Ontraport, Ontraport's pricing starts at $24/month and is more affordable compared to Act-On's starting cost of $1100/month.

Act-On vs. Ontraport Best Usability: Act-On

Our comparison of Act-On vs. Ontraport shows that Act-On scores higher in usability for ease of use, meets requirements, learning curve, setup & support, quality of support, ease of admin. Ontraport scores higher in , but Act-On has the best scores overall for system usability.

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