Act-On vs. Constant Contact: Which is Best? - Wheelhouse

Act-On vs. Constant Contact: Which is Best?

Act-On vs. Constant Contact Best Overall: Act-On

In our comparison of Act-On vs. Constant Contact, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Constant Contact Quick Info
WH Score:
7.4
Pricing Score:
7.0
Feature Score:
6.9
Usability Score:
7.0
Company Size:Small Business, Mid Market
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Constant Contact Pricing
Core
$9.99
per month
Plus
$45
per month

Features

Act-On Features
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
Constant Contact Features
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Constant Contact Pros & Cons
Pros
  • Ease of handling and managing emails for advertising and surveys.
Cons
  • Expensive, no free version or trial.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Constant Contact Reviews
Top Favorable Review
J
James
Reviewed on Jul 2, 2021

I like how simple the program is to use and maintain for surveys and email marketing. But I don't like that the membership levels are overpriced compared to the other services they provide.

Ease of handling and managing emails for advertising and surveys.

Membership plans to improve access to extra services cost more than recommended

Top Critical Review
J
Joseph
Reviewed on Jul 2, 2021

For event management, Constant Contact was invaluable; it relieved me of a great deal of responsibility. My time was saved by the predesigned templates, and the marketing enabled me to get more gigs. But there's a steep price tag, no free trial, and account cancellation was a hassle.

Pre-designed templates, effective marketing

Expensive, no free version or trial

Alternatives

Act-On Alternatives
8.8
8.6
Constant Contact Alternatives
8.8
8.6
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Act-On vs. Constant Contact: Detailed Comparison

Act-On vs. Constant Contact Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Constant Contact, Act-On has 63 user reviews and Constant Contact has 12. The average star rating for Act-On is 4.36 while Constant Contact has an average rating of 4.33. Act-On has more positive reviews than Constant Contact. Comparing Act-On vs. Constant Contact reviews, Act-On has stronger overall reviews.

Act-On vs. Constant Contact Best Features & Functionality: Act-On

Act-On vs. Constant Contact both offer a strong set of features and functionality including Lead Management, Campaign Management, Campaign Types, Reporting & Analytics, Supported Channels, Customizable Items, Integration Options. In our feature comparison of Act-On vs. Constant Contact, Act-On offers more of the most popular features and tools than Constant Contact.

Act-On vs. Constant Contact Best Pricing: Constant Contact

In our pricing comparison of Act-On vs. Constant Contact, Constant Contact's pricing starts at $9.99/month and is more affordable compared to Act-On's starting cost of $1100/month.

Act-On vs. Constant Contact Best Usability: Act-On

Our comparison of Act-On vs. Constant Contact shows that Act-On scores higher in usability for ease of use, meets requirements, learning curve, setup & support, quality of support. Constant Contact scores higher in ease of admin, but Act-On has the best scores overall for system usability.

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