Act-On vs. ActiveCampaign: Which is Best? - Wheelhouse

Act-On vs. ActiveCampaign: Which is Best?

Act-On vs. ActiveCampaign Best Overall: Act-On

In our comparison of Act-On vs. ActiveCampaign, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
ActiveCampaign Quick Info
WH Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing

N/A

ActiveCampaign Pricing

N/A

Features

Act-On Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
ActiveCampaign Features
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
ActiveCampaign Pros & Cons
Pros
  • Easy to create campaigns and review reports.
Cons
  • None.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

ActiveCampaign Reviews
Top Favorable Review
M
Michelle
Reviewed on Jul 2, 2021

Active Campaign is quite user-friendly, in my opinion; it makes creating and reporting campaigns a breeze. But it might be annoying when there are sporadic problems with a website's responsiveness when changing a campaign.

Easy to create campaigns and review reports

Non responsive team

Top Critical Review
W
William
Reviewed on Jul 2, 2021

This CRM is great because it's simple to use and has all the essential data I require. It is an easy method of gathering all leads.

Easy to use

None

Alternatives

Act-On Alternatives
8.8
8.6
ActiveCampaign Alternatives
8.8
8.6
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Act-On vs. ActiveCampaign: Detailed Comparison

Act-On vs. ActiveCampaign Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. ActiveCampaign, Act-On has 63 user reviews and ActiveCampaign has 9. The average star rating for Act-On is 4.36 while ActiveCampaign has an average rating of 4.11. Act-On has more positive reviews than ActiveCampaign. Comparing Act-On vs. ActiveCampaign reviews, Act-On has stronger overall reviews.

Act-On vs. ActiveCampaign Best Features & Functionality: Act-On

Act-On vs. ActiveCampaign both offer a strong set of features and functionality including Reporting & Analytics, Lead Management, Campaign Management, Supported Channels, Customizable Items, Integration Options, Campaign Types. In our feature comparison of Act-On vs. ActiveCampaign, Act-On offers more of the most popular features and tools than ActiveCampaign.

Act-On vs. ActiveCampaign Best Pricing: ActiveCampaign

In our pricing comparison of Act-On vs. ActiveCampaign, ActiveCampaign's pricing starts at 0/month and is more affordable compared to ActiveCampaign's starting cost of 0/month.

Act-On vs. ActiveCampaign Best Usability: Act-On

Our comparison of Act-On vs. ActiveCampaign shows that Act-On scores higher in usability for ease of use, learning curve, setup & support. ActiveCampaign scores higher in meets requirements, quality of support, ease of admin, but Act-On has the best scores overall for system usability.

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