Act-On vs. Marketo Engage: Which is Best? - Wheelhouse

Act-On vs. Marketo Engage: Which is Best?

Act-On vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of Act-On vs. Marketo Engage, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Marketo Engage Quick Info
WH Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.3
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

Act-On Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
Marketo Engage Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Social Media Management
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
Marketo Engage Pros & Cons
Pros
  • The marketing part is quite strong
  • A good business software.
Cons
  • UI is outdated, clunky and difficult to navigate.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

Marketo Engage Reviews
Top Favorable Review
J
Jared
Reviewed on Jul 2, 2021

A good tool for marketing.

The marketing part is quite strong. A good business software.

CRM integration is weak. The price is too high.

Top Critical Review
D
Danny
Reviewed on Jul 2, 2021

You can do a lot of things with Marketo.

UI is outdated, clunky and difficult to navigate.

Alternatives

Act-On Alternatives
8.8
8.6
Marketo Engage Alternatives
8.8
8.6
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Act-On vs. Marketo Engage: Detailed Comparison

Act-On vs. Marketo Engage Top Ratings & Reviews: Act-On

In our rating and review comparison of Act-On vs. Marketo Engage, Act-On has 63 user reviews and Marketo Engage has 84. The average star rating for Act-On is 4.36 while Marketo Engage has an average rating of 4.28. Act-On has more positive reviews than Marketo Engage. Comparing Act-On vs. Marketo Engage reviews, Act-On has stronger overall reviews.

Act-On vs. Marketo Engage Best Features & Functionality: Marketo Engage

Act-On vs. Marketo Engage both offer a strong set of features and functionality including Customer Relationship Management (CRM) Features, Lead Management, Campaign Types, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Content Management System (CMS) Features, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Act-On vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than Act-On.

Act-On vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of Act-On vs. Marketo Engage, Marketo Engage's pricing starts at N/A/month and is more affordable compared to Marketo Engage's starting cost of N/A/month.

Act-On vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of Act-On vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of admin. Act-On scores higher in ease of use, meets requirements, learning curve, setup & support, quality of support, but Marketo Engage has the best scores overall for system usability.

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