CRM for Small Business

What is the Best CRM for Small Business?

CRM stands for Customer Relationship Management, and it is a strategy and technology that businesses use to manage and analyze their interactions with customers and potential customers. CRM for small businesses refers to applying CRM principles and tools specifically designed to meet the needs and constraints of smaller companies.

Efficient CRM systems offer features such as:

  • Contact Management
  • Sales Tracking
  • Analytics
  • Lead Tracking
  • Sales Pipeline Management
  • Campaign Management

These features and tools support informed business decisions, optimize marketing strategies, and improve customer service.

Another key advantage of CRM for small businesses is automating routine tasks, like email marketing and appointment scheduling, saving valuable time and resources. Moreover, CRM facilitates collaboration among team members, ensuring everyone is on the same page and working toward the common goal of delivering exceptional customer service.

CRM systems are an invaluable asset for small businesses. They not only provide a competitive edge but also foster strong, lasting customer relationships that are essential for growth and success. Small businesses that embrace CRM can expect increased efficiency, customer satisfaction, and, ultimately, higher revenues. 

Top 10 CRM Software for Small Business

NetSuite / Salesforce Service Cloud / SAP S/4HANA / SugarCRM / Insightly / Maximizer / Act! / Pipedrive / PipelineDeals / Creatio

WH Score
8.9
NetSuite
90reviews
Starting Price:N/A
Oracle's NetSuite is the world's #1 cloud ERP solution. This ERP provides over 40,000 organizations worldwide with a modern, scalable, and unified platform to streamline all crucial back-office processes, from financial management and planning, to warehouse and fulfillment, and beyond. With built-in...
WH Score
8.9
Salesforce Service Cloud

Salesforce Service Cloud

37reviews
Starting Price:$150 / user / per month
Accelerate your business to attain round-the-clock performance with Salesforce Service Cloud. The modern consumer expects access to customer service when it is convenient to them and their hours rather than the operating times of the call center–Salesforce helps clients meet this need by equip...
WH Score
8.9
SAP S/4HANA
98reviews
Starting Price:N/A
Developed by the German company SAP SEP, SAP Enterprise Resource Planning software is a robust business management solution that incorporates all operational aspects within an organization under a single integrated system. As of 2015, it is the world’s most widely used enterprise application s...
WH Score
8.8
SugarCRM
37reviews
Starting Price:$49 / user / per month
At SugarCRM, we enable companies to build extraordinary customer relationships by delivering the most innovative products and services to understand and engage with customers. 
WH Score
8.7
Insightly
104reviews
Starting Price:$29 / user / per month
Join the over 850,000 people worldwide using the #1 CRM and project management app for small business teams, vendors and entrepreneurs. Insightly is a leading CRM for SMEs, and will save your workers’ time by automatically tracking all client or project related activity in one place. &nbs...
WH Score
8.7
Maximizer
35reviews
Starting Price:$55 / user / per month
With Maximizer CRM you can review sales forecasts, customer service issues, contact information, calendar appointments, notes and documents on all of your web-enabled device.  
WH Score
8.7
Act!
139reviews
Starting Price:$30 / user / per month
Act! is the world's best selling CRM system for managing contacts and communication with customers. This CRM solution can effectively record information, organize daily tasks effectively, and lets you communicate and share information.    
WH Score
8.6
Pipedrive
57reviews
Starting Price:$11.90 / user / per month
Pipedrive CRM is a powerful customer relationship management software designed to help businesses streamline their sales processes and close more deals. The software is packed with features that make it easy to manage and track leads, deals, and contacts, as well as automate tasks and stay on top of...
WH Score
8.6
PipelineDeals
45reviews
Starting Price:$25 / user / per month
PipelineDeals is a simple and very useful CRM software available in the cloud that you can use to manage, analyze and supervise sales opportunities and transactions. The system allows you to set goals, create forecasts, keep an eye on deadlines, and generate the important reports needed by sales man...
WH Score
8.6
Creatio
27reviews
Starting Price:N/A
Creatio (formerly Bpm’online) is a premium vendor of process-driven software for marketing, sales, and service. Today, more than 6,500 organizations manage their customer-facing processes and deliver an amazing customer experience with our solutions.
The right software for your business

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