Campaign Monitor vs. HubSpot Marketing Hub: Which is Best?

Campaign Monitor vs. HubSpot Marketing Hub: Which is Best?

Campaign Monitor vs. HubSpot Marketing Hub Best Overall: HubSpot Marketing Hub

In our comparison of Campaign Monitor vs. HubSpot Marketing Hub, HubSpot Marketing Hub is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Campaign Monitor Quick Info
WH Score:
8.1
Pricing Score:
7.5
Feature Score:
7.4
Usability Score:
7.5
Company Size:Small Business, Mid Market
Platforms:
HubSpot Marketing Hub Quick Info
WH Score:
8.4
Pricing Score:
7.5
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:

Pricing

Campaign Monitor Pricing
Basic
$9
per month
Unlimited
$29
per month
Premier
$149
per month
HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month

Features

Campaign Monitor Features
  • Discount/Promotion Management
  • Campaign Orchestration
  • Virtual Event Planning
  • A/B Testing
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
  • Engagement Analytics
  • Surveys/Questionnaires/Polls
  • Lead Scoring
  • Order/Delivery Tracking
  • Spam Testing
  • SMS
  • Email
HubSpot Marketing Hub Features
  • Discount/Promotion Management
  • Campaign Orchestration
  • Virtual Event Planning
  • A/B Testing
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
  • Engagement Analytics
  • Surveys/Questionnaires/Polls
  • Lead Scoring
  • Order/Delivery Tracking
  • Spam Testing
  • SMS
  • Email

Pros & Cons

Campaign Monitor Pros & Cons
Pros
  • Segmentation and personalization.
Cons
  • None.
HubSpot Marketing Hub Pros & Cons
Pros
  • One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers
  • The platform is also great for building your website
  • But the real standout feature of Hubspot is their amazing support team
  • They are always quick to respond and offer helpful solutions.
Cons
  • The free version doesn’t offer much.

Reviews

Campaign Monitor Reviews
Top Favorable Review
W
William
Reviewed on Jul 2, 2021

I can gather consumer information and send incredibly targeted emails with Campaign Monitor's segmentation and personalization tools, which effectively engages our audience. Although it was first difficult, we were able to integrate with several on-premise pre-built apps with the assistance of third-party service providers.

Segmentation and personalization

Integrating with some on-premise pre-built apps can be challenging.

Top Critical Review
B
Betty
Reviewed on Jul 2, 2021

A user-friendly email marketing tool like this makes it easy and speedy to create customized emails, automate responses, and deliver campaigns that are suitable for mobile devices.

Personalization, auto email responses and mobile templates

None

HubSpot Marketing Hub Reviews
Top Favorable Review
S
Sheri
Reviewed on Jul 2, 2021

If you are looking for a tool to keep track of clients, build your website, and set up marketing campaigns, Hubspot is a great option. However, be prepared to spend some time learning how to use the platform. And if you do run into any issues, their support team is there to help!

One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers. The platform is also great for building your website. But the real standout feature of Hubspot is their amazing support team. They are always quick to respond and offer helpful solutions

While Hubspot offers great functionality, it can be confusing to use at times, especially when it comes to formatting a landing page. However, their support team is quick to offer workarounds and solutions

Top Critical Review
R
Robert
Reviewed on Jul 2, 2021

This is an extremely easy and flexible tool to work with. Really made for small businesses.

The free version doesn’t offer much.

Alternatives

Campaign Monitor Alternatives
8.8
8.6
HubSpot Marketing Hub Alternatives
8.8
8.6
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Campaign Monitor vs. HubSpot Marketing Hub: Detailed Comparison

Campaign Monitor vs. HubSpot Marketing Hub Top Ratings & Reviews: HubSpot Marketing Hub

In our rating and review comparison of Campaign Monitor vs. HubSpot Marketing Hub, HubSpot Marketing Hub has 220 user reviews and Campaign Monitor has 16. The average star rating for HubSpot Marketing Hub is 4.53 while Campaign Monitor has an average rating of 4.06. HubSpot Marketing Hub has more positive reviews than Campaign Monitor. Comparing Campaign Monitor vs. HubSpot Marketing Hub reviews, HubSpot Marketing Hub has stronger overall reviews.

Campaign Monitor vs. HubSpot Marketing Hub Best Features & Functionality: HubSpot Marketing Hub

Campaign Monitor vs. HubSpot Marketing Hub both offer a strong set of features and functionality including Customer Relationship Management (CRM) Features, Campaign Management, Event Management, Reporting & Analytics, Supported Channels, Drag-and-Drop Builders/Designers, Customizable Items, Content Management System (CMS) Features, Systems/Administrative, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of Campaign Monitor vs. HubSpot Marketing Hub, HubSpot Marketing Hub offers more of the most popular features and tools than Campaign Monitor.

Campaign Monitor vs. HubSpot Marketing Hub Best Pricing: HubSpot Marketing Hub

In our pricing comparison of Campaign Monitor vs. HubSpot Marketing Hub, HubSpot Marketing Hub's pricing starts at Free/month and is more affordable compared to HubSpot Marketing Hub's starting cost of Free/month.

Campaign Monitor vs. HubSpot Marketing Hub Best Usability: HubSpot Marketing Hub

Our comparison of Campaign Monitor vs. HubSpot Marketing Hub shows that HubSpot Marketing Hub scores higher in usability for meets requirements, learning curve, quality of support. Campaign Monitor scores higher in ease of use, setup & support, ease of admin, but HubSpot Marketing Hub has the best scores overall for system usability.

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