ActiveCampaign vs. Zoho Campaigns : Which is Best?

ActiveCampaign vs. Zoho Campaigns : Which is Best?

ActiveCampaign vs. Zoho Campaigns Best Overall: Zoho Campaigns

In our comparison of ActiveCampaign vs. Zoho Campaigns , Zoho Campaigns is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

ActiveCampaign Quick Info
WH Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:
Zoho Campaigns Quick Info
WH Score:
8.5
Pricing Score:
7.9
Feature Score:
7.7
Usability Score:
7.9
Company Size:All Sizes
Platforms:

Pricing

ActiveCampaign Pricing

N/A

Zoho Campaigns Pricing

N/A

Features

ActiveCampaign Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
Zoho Campaigns Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics

Pros & Cons

ActiveCampaign Pros & Cons
Pros
  • Easy to create campaigns and review reports.
Cons
  • None.
Zoho Campaigns Pros & Cons
Pros
  • CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money.
Cons
  • I think that having a better choice of templates for business users could be very useful
  • Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Reviews

ActiveCampaign Reviews
Top Favorable Review
M
Michelle
Reviewed on Jul 2, 2021

Active Campaign is quite user-friendly, in my opinion; it makes creating and reporting campaigns a breeze. But it might be annoying when there are sporadic problems with a website's responsiveness when changing a campaign.

Easy to create campaigns and review reports

Non responsive team

Top Critical Review
W
William
Reviewed on Jul 2, 2021

This CRM is great because it's simple to use and has all the essential data I require. It is an easy method of gathering all leads.

Easy to use

None

Zoho Campaigns Reviews
Top Favorable Review
J
Joanna
Reviewed on Jul 2, 2021

It makes everything incredibly tailored by informing us about the best times to get in touch with different locations based on previous efforts. It seamlessly connects and seems like an extension of my workflow as a subscriber to Zoho Suite. It's also affordable and simple to use, especially for team members who aren't as tech-savvy. Zoho Campaigns is a must-try if you're searching for an effective, user-friendly tool to organize and carry out focused marketing campaigns!

CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money

None

Top Critical Review
T
Timothy
Reviewed on Jul 2, 2021

I am able to send the right emails to the right people very quickly. Scheduling in advance means that I can get my message out efficiently. This has helped me streamline my email campaigns and save time.

A good user interface is my favorite part of this product. It's easy to use, and there are some areas that are quite intuitive. Moreover, it's pretty reliable and fast, which is great.

I think that having a better choice of templates for business users could be very useful. Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Alternatives

ActiveCampaign Alternatives
8.8
8.6
Zoho Campaigns Alternatives
8.8
8.6
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ActiveCampaign vs. Zoho Campaigns : Detailed Comparison

ActiveCampaign vs. Zoho Campaigns Top Ratings & Reviews: Zoho Campaigns

In our rating and review comparison of ActiveCampaign vs. Zoho Campaigns , Zoho Campaigns has 7 user reviews and ActiveCampaign has 9. The average star rating for Zoho Campaigns is 4.28 while ActiveCampaign has an average rating of 4.11. Zoho Campaigns has more positive reviews than ActiveCampaign. Comparing ActiveCampaign vs. Zoho Campaigns reviews, Zoho Campaigns has stronger overall reviews.

ActiveCampaign vs. Zoho Campaigns Best Features & Functionality: Zoho Campaigns

ActiveCampaign vs. Zoho Campaigns both offer a strong set of features and functionality including Reporting & Analytics, Campaign Management, Supported Channels, Drag-and-Drop Builders/Designers, Customizable Items, Systems/Administrative, Third-Party Integrations, Microsoft 365, Google Workspace, After-Sales Service, Limits. In our feature comparison of ActiveCampaign vs. Zoho Campaigns , Zoho Campaigns offers more of the most popular features and tools than ActiveCampaign.

ActiveCampaign vs. Zoho Campaigns Best Pricing: Zoho Campaigns

In our pricing comparison of ActiveCampaign vs. Zoho Campaigns , Zoho Campaigns 's pricing starts at 0/month and is more affordable compared to Zoho Campaigns 's starting cost of 0/month.

ActiveCampaign vs. Zoho Campaigns Best Usability: Zoho Campaigns

Our comparison of ActiveCampaign vs. Zoho Campaigns shows that Zoho Campaigns scores higher in usability for ease of use, learning curve, setup & support. ActiveCampaign scores higher in meets requirements, quality of support, ease of admin, but Zoho Campaigns has the best scores overall for system usability.

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