Act-On vs. HubSpot Marketing Hub: Which is Best?

Act-On vs. HubSpot Marketing Hub: Which is Best?

Act-On vs. HubSpot Marketing Hub Best Overall: Act-On

In our comparison of Act-On vs. HubSpot Marketing Hub, Act-On is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
WH Score:
8.5
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
HubSpot Marketing Hub Quick Info
WH Score:
8.4
Pricing Score:
7.5
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month

Features

Act-On Features
  • Discount/Promotion Management
  • Product Tour/Demo
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
HubSpot Marketing Hub Features
  • Discount/Promotion Management
  • Product Tour/Demo
  • Lead Generation
  • Campaign Orchestration
  • Account-Based Campaigns
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking

Pros & Cons

Act-On Pros & Cons
Pros
  • It has a timeline that helps me a lot in completing my projects on time
  • It keeps me and my team organized
  • It literally has determined the future of marketing automation.
Cons
  • It is a little problematic regarding its layout
  • The buttons are not attractive.
HubSpot Marketing Hub Pros & Cons
Pros
  • One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers
  • The platform is also great for building your website
  • But the real standout feature of Hubspot is their amazing support team
  • They are always quick to respond and offer helpful solutions.
Cons
  • The free version doesn’t offer much.

Reviews

Act-On Reviews
Top Favorable Review
G
Gwen
Reviewed on Jul 2, 2021

It allows me to be in contact with my prospects. I love this tool and recommend it to all!

It has a timeline that helps me a lot in completing my projects on time. It keeps me and my team organized. It literally has determined the future of marketing automation.

There are some issues we are constructively facing within the program. They should inform us at least before performing any change or update.

Top Critical Review
T
Thomas
Reviewed on Jul 2, 2021

It is a stunning platform for marketing automation.

An easy-to-use tool that can be taught easily too.

It is a little problematic regarding its layout. The buttons are not attractive.

HubSpot Marketing Hub Reviews
Top Favorable Review
S
Sheri
Reviewed on Jul 2, 2021

If you are looking for a tool to keep track of clients, build your website, and set up marketing campaigns, Hubspot is a great option. However, be prepared to spend some time learning how to use the platform. And if you do run into any issues, their support team is there to help!

One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers. The platform is also great for building your website. But the real standout feature of Hubspot is their amazing support team. They are always quick to respond and offer helpful solutions

While Hubspot offers great functionality, it can be confusing to use at times, especially when it comes to formatting a landing page. However, their support team is quick to offer workarounds and solutions

Top Critical Review
R
Robert
Reviewed on Jul 2, 2021

This is an extremely easy and flexible tool to work with. Really made for small businesses.

The free version doesn’t offer much.

Alternatives

Act-On Alternatives
8.8
8.6
HubSpot Marketing Hub Alternatives
8.8
8.6
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Act-On vs. HubSpot Marketing Hub: Detailed Comparison

Act-On vs. HubSpot Marketing Hub Top Ratings & Reviews: HubSpot Marketing Hub

In our rating and review comparison of Act-On vs. HubSpot Marketing Hub, HubSpot Marketing Hub has 220 user reviews and Act-On has 63. The average star rating for HubSpot Marketing Hub is 4.53 while Act-On has an average rating of 4.36. HubSpot Marketing Hub has more positive reviews than Act-On. Comparing Act-On vs. HubSpot Marketing Hub reviews, HubSpot Marketing Hub has stronger overall reviews.

Act-On vs. HubSpot Marketing Hub Best Features & Functionality: HubSpot Marketing Hub

Act-On vs. HubSpot Marketing Hub both offer a strong set of features and functionality including Customer Relationship Management (CRM) Features, Campaign Management, Event Management, Reporting & Analytics, Supported Channels, Drag-and-Drop Builders/Designers, Customizable Items, Content Management System (CMS) Features, Systems/Administrative, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of Act-On vs. HubSpot Marketing Hub, HubSpot Marketing Hub offers more of the most popular features and tools than Act-On.

Act-On vs. HubSpot Marketing Hub Best Pricing: HubSpot Marketing Hub

In our pricing comparison of Act-On vs. HubSpot Marketing Hub, HubSpot Marketing Hub's pricing starts at Free/month and is more affordable compared to HubSpot Marketing Hub's starting cost of Free/month.

Act-On vs. HubSpot Marketing Hub Best Usability: Act-On

Our comparison of Act-On vs. HubSpot Marketing Hub shows that Act-On scores higher in usability for ease of use, learning curve, setup & support, ease of admin. HubSpot Marketing Hub scores higher in meets requirements, quality of support, but Act-On has the best scores overall for system usability.

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