Real-time personalization of the customer experience has been described as the holy grail of digital marketing. And the race is on. Gartner believes that by 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not.
Effective digital marketing is about the intelligent use of technology to reach and convert leads into customers. This eBook will discuss the benefits of personalization, describe the technology required to implement real-time personalization, walk through the prerequisites to getting started with a personalization strategy, and discuss measurement guidelines you can use to improve your personalization results.