Social CRM: Perception vs. Reality

What is Social CRM? How is it different from CRM and how does it work? And more importantly: how would my company benefit from a Social CRM tool? Our guide dives into Social CRM principles, tools and technologies and gives you a few examples of Social CRM platforms that could bring big benefits to your business.

This guide covers:

• Mains goals of Social CRM
• Text and data mining
• How you can really benefit from a Social CRM platform
• And much more!

Download your guide now!