creating-your-mobile-marketing-strategy

Creating Your Mobile Marketing Strategy

Decide which mobile marketing channels are best for your business with Marketo's informative ebook. Whether you're considering native mobile apps or SMS and MMS messaging, learn how to create a successful mobile marketing strategy.

Don't miss the opportunity to connect with your customers, many of whom use mobile devices daily. Make mobile marketing an integral part of your comprehensive marketing strategy by:

 •  considering your audience,
 •  defining your goals, and
 •  developing your KPIs.
 

Marketing Automation

MQLs vs. HQLs: What Your Sales Team Actually Thinks

MQLs vs. HQLs: What Your Sales Team Actually Thinks

Read about the differences in MQLs vs HQLs, learn the pros & cons of MQLs and SQLs and discover what your sales team really thinks about these lead types.
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