2018-trends-predictions-from-ecommerce-marketing-experts-abm

2018 Trends: Predictions From Ecommerce Marketing Experts

What you'll learn:
• Why batch-and-blast email is losing its effectiveness and the email techniques to replace it.
• How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.
• What artificial intelligence is offering today – and what it could offer years from now.
• How omnichannel merchants can leverage physical locations as part of their online strategy.
 

Marketing Automation

MQLs vs. HQLs: What Your Sales Team Actually Thinks

MQLs vs. HQLs: What Your Sales Team Actually Thinks

Read about the differences in MQLs vs HQLs, learn the pros & cons of MQLs and SQLs and discover what your sales team really thinks about these lead types.
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