HubSpot Marketing Hub vs. Zoho Campaigns : Which is Best?

HubSpot Marketing Hub vs. Zoho Campaigns : Which is Best?

HubSpot Marketing Hub vs. Zoho Campaigns Best Overall: Zoho Campaigns

In our comparison of HubSpot Marketing Hub vs. Zoho Campaigns , Zoho Campaigns is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

HubSpot Marketing Hub Quick Info
WH Score:
8.4
Pricing Score:
7.5
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:
Zoho Campaigns Quick Info
WH Score:
8.5
Pricing Score:
7.9
Feature Score:
7.7
Usability Score:
7.9
Company Size:All Sizes
Platforms:

Pricing

HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month
Zoho Campaigns Pricing
Forever Free
Free
per month
Standard
$3
per month
Professional
$4.5
per month
Pay-As-You-Go
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Features

HubSpot Marketing Hub Features
  • Discount/Promotion Management
  • Product Tour/Demo
  • Campaign Orchestration
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • SMS
  • Email
  • Social Media
Zoho Campaigns Features
  • Discount/Promotion Management
  • Product Tour/Demo
  • Campaign Orchestration
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Revenue Reports
  • Email Reports
  • Campaign Monitoring
  • Order/Delivery Tracking
  • SMS
  • Email
  • Social Media

Pros & Cons

HubSpot Marketing Hub Pros & Cons
Pros
  • One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers
  • The platform is also great for building your website
  • But the real standout feature of Hubspot is their amazing support team
  • They are always quick to respond and offer helpful solutions.
Cons
  • The free version doesn’t offer much.
Zoho Campaigns Pros & Cons
Pros
  • CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money.
Cons
  • I think that having a better choice of templates for business users could be very useful
  • Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Reviews

HubSpot Marketing Hub Reviews
Top Favorable Review
S
Sheri
Reviewed on Jul 2, 2021

If you are looking for a tool to keep track of clients, build your website, and set up marketing campaigns, Hubspot is a great option. However, be prepared to spend some time learning how to use the platform. And if you do run into any issues, their support team is there to help!

One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers. The platform is also great for building your website. But the real standout feature of Hubspot is their amazing support team. They are always quick to respond and offer helpful solutions

While Hubspot offers great functionality, it can be confusing to use at times, especially when it comes to formatting a landing page. However, their support team is quick to offer workarounds and solutions

Top Critical Review
R
Robert
Reviewed on Jul 2, 2021

This is an extremely easy and flexible tool to work with. Really made for small businesses.

The free version doesn’t offer much.

Zoho Campaigns Reviews
Top Favorable Review
J
Joanna
Reviewed on Jul 2, 2021

It makes everything incredibly tailored by informing us about the best times to get in touch with different locations based on previous efforts. It seamlessly connects and seems like an extension of my workflow as a subscriber to Zoho Suite. It's also affordable and simple to use, especially for team members who aren't as tech-savvy. Zoho Campaigns is a must-try if you're searching for an effective, user-friendly tool to organize and carry out focused marketing campaigns!

CRM integration, marketing history analysis, automated recommendations and insights, reliable, efficient processes, easy to use, good return for money

None

Top Critical Review
T
Timothy
Reviewed on Jul 2, 2021

I am able to send the right emails to the right people very quickly. Scheduling in advance means that I can get my message out efficiently. This has helped me streamline my email campaigns and save time.

A good user interface is my favorite part of this product. It's easy to use, and there are some areas that are quite intuitive. Moreover, it's pretty reliable and fast, which is great.

I think that having a better choice of templates for business users could be very useful. Additionally, there is a lot of backwards and forwards you have to go through to send a campaign, which can be a bit of a hassle.

Alternatives

HubSpot Marketing Hub Alternatives
8.8
8.6
Zoho Campaigns Alternatives
8.8
8.6
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HubSpot Marketing Hub vs. Zoho Campaigns : Detailed Comparison

HubSpot Marketing Hub vs. Zoho Campaigns Top Ratings & Reviews: HubSpot Marketing Hub

In our rating and review comparison of HubSpot Marketing Hub vs. Zoho Campaigns , HubSpot Marketing Hub has 220 user reviews and Zoho Campaigns has 7. The average star rating for HubSpot Marketing Hub is 4.53 while Zoho Campaigns has an average rating of 4.28. HubSpot Marketing Hub has more positive reviews than Zoho Campaigns . Comparing HubSpot Marketing Hub vs. Zoho Campaigns reviews, HubSpot Marketing Hub has stronger overall reviews.

HubSpot Marketing Hub vs. Zoho Campaigns Best Features & Functionality: HubSpot Marketing Hub

HubSpot Marketing Hub vs. Zoho Campaigns both offer a strong set of features and functionality including Customer Management, Campaign Management, Event Management, Reporting & Analytics, Supported Channels, Drag-and-Drop Builders/Designers, Customizable Items, Content Management System (CMS) Features, Systems/Administrative, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of HubSpot Marketing Hub vs. Zoho Campaigns , HubSpot Marketing Hub offers more of the most popular features and tools than Zoho Campaigns .

HubSpot Marketing Hub vs. Zoho Campaigns Best Pricing: Zoho Campaigns

In our pricing comparison of HubSpot Marketing Hub vs. Zoho Campaigns , Zoho Campaigns 's pricing starts at Free/month and is more affordable compared to Zoho Campaigns 's starting cost of Free/month.

HubSpot Marketing Hub vs. Zoho Campaigns Best Usability: Zoho Campaigns

Our comparison of HubSpot Marketing Hub vs. Zoho Campaigns shows that Zoho Campaigns scores higher in usability for ease of use, learning curve, setup & support, ease of admin. HubSpot Marketing Hub scores higher in meets requirements, quality of support, but Zoho Campaigns has the best scores overall for system usability.

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