Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers.
In this comprehensive, 160-page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication. The Definitive Guide to Lead Generation will show you how to increase brand awareness, build relationships, generate qualified leads, and ultimately generate measurable revenue.
You'll learn how to:
• Define a lead and understand his or her buying journey
• Build a robust lead generation strategy through marketing automation
• Use content marketing, social media, SEO, and paid programs for lead generation
• Test, optimize, and measure your lead generation campaigns
• And much more!