The Complete Guide to Lead Nurturing
See How to Maximize Your Revenue with Pardot Lead Nurturing
Lead nurturing, also called drip marketing, is one of the most powerful features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business.
Want to learn more?
Take a look at our Complete Guide to Lead Nurturing, which includes:
- What are the benefits of lead nurturing
- How lead nurturing works, including triggered messaging and lead assignment
- 10 must-try nurturing campaigns
- Checklists, worksheets, and tip sheets to make sure you’re always on track
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