The Big Book of Selling Data Protection


From colossal enterprises to the smallest home-based ventures, all businesses depend on data. That’s why backup and recovery solutions have become essential safeguards against data loss.

Companies large enough to tout their own dedicated IT teams tend to be fairly well- protected. But small- and medium-sized businesses (SMBs) are often lacking in this area.

Many SMBs have resorted to a hodgepodge of unreliable, cobbled-together backup systems.
Because they are often cost-conscious, it can be hard to convince them to switch to a new
solution. Even though they read the headlines, they don’t always appreciate how much risk they
face—or what data loss could do to them.

So how do top MSPs overcome those obstacles and capitalize on the backup opportunity? Download this ebook to find out. 

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