salesforce-the-roi-of-marketing-automation

The ROI of Marketing Automation

Pardot eBook

According to Gleanster, CMOs at top-performing companies said that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).

The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment.

The eBook covers:

  • Top two techniques for accelerating your sales funnel
  • How marketing automation can help improve marketing and sales alignment
  • How your close rates will be (positively!) impacted by an automation tool
  • How marketing automation provide increased perfomance insight

Marketing Automation

MQLs vs. HQLs: What Your Sales Team Actually Thinks

MQLs vs. HQLs: What Your Sales Team Actually Thinks

Read about the differences in MQLs vs HQLs, learn the pros & cons of MQLs and SQLs and discover what your sales team really thinks about these lead types.
Read Article
The right software for your business

Get your personalized recommendations now.