With consumer expectations on the rise, it’s crucial that retailers
strike a balance between convenience and value – especially
now that consumers demand both. Of course, the tools are all
there to favor shoppers. They now use multiple channels to
shop, including online shopping websites, mobile, social media
and in-store – and they dip in and out of these channels at will.
With near-limitless options, it’s imperative to understand what is
motivating their shopping behavior, and how you can stay
relevant and competitive in this consumer-driven world.
This whitepaper will share more about these changing trends in online versus instore