Marketing Automation & Your CRM: The Dynamic Duo
Bridge the Gap Between Marketing and Sales
Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.
Take a look at this Salesforce white paper to get a more in-depth look at the differences between these two technologies, the benefits of integration, and a step-by-step look at the implementation process.
The white paper will cover:
differences in the primary goals and key features of each system
marketing benefits of integrating marketing automation and CRM, including lead qualification, lead management, and targeted messaging
sales benefits of an integration, including behavioral tracking and lead nurturing
implementation process, from planning to optimizing your two systems
Read this article to understand the differences in UI, UX, and CX to learn how you can each for better customer experiences in your company.
Learn more about the features and functionality of leading CX software and discover the customer experience benefits that CX tools can bring to your business.
Learn how to craft a customer experience strategy to improve your customer interactions and processes with leading CX software.
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